Uncle Crumbles keeps that thing (insatiable hunger for granola) on him.

We all wish we had a rich Uncle. Well, now we do. Sort of. Check out our 50% cashback offer on Social Nature now available at grocery stores nationwide👇 brnw.ch/21wXDFo

On Thanksgiving morning, granola is here for you. Even if your sister-in-law, who was supposed to show up early with the extra slow cooker, isn’t.

Snack Friday has arrived 🛒 Instead of shopping for another pair of leggings you don’t need, shop for granola, which you can eat while shopping for leggings you don’t need. Genius! Get 25% off everything Uncle Crumbles with code SNACKFRIDAY exclusively on our website.

Sometimes, in between batches of fresh-baked goodness, Uncle Crumbles has a eureka moment. We have gathered those moments into a new series we’re calling “Spoonfuls of Wisdom” 🤔

Uncle Crumbles has never used a computer(!) but even HE knows you simply MUST have a deal for Cyber Monday. Thus, he gives you: FREE SHIPPING for one day only. No promo code needed. Simply head to our site to start shopping (and shipping)🛒

This deal is so good, we’re going to have to end it on 12/5. (Boss’s orders.) 💵 Get 50% cash back on Uncle Crumbles granola when you buy from participating grocery stores. 💵 Head to brnw.ch/21wY3cr to get started.

Uncle Crumbles told us to spread his Sugar Cookie granola far and wide. So, we’re spreading it on EVERYTHING. Introducing Sugar Cookie Spreadable Granola. Here’s how we’re using it: 🧁Spread on toast 🧁Drizzle on ice cream 🧁As a sweet dip for cookies

Granola Genius Tip of the Day: Don’t let a hot mic ruin your snack break.

You heard of using oat-milk in you hot cocoa, but what about cocoa-flavored, oat-based granola in a mug, topped with whipped cream. Genius!

Uncle Crumbles endorses all meals of the day equally, because granola makes a delicious nutritious meal, no matter what the clock says.

One of Uncle Crumbles’ grandest traditions, the Year-End Sale, is now underway. Every granola. Every oat. Everything on our site is 25% off. Order at brnw.ch/21wYtGy

Do you smell that?! It's the smell of the season: fresh-baked muffins, straight out of the granolaboratory. Avail yourself of the season's finest muffin recipe – Cinna-Maple Crunch Magic Muffins – at brnw.ch/21wYvvV

Follow for more travel tips. Just kidding, packing granola is the only pro-tip in Uncle Crumbles' granoladex, we know.

Last chance for our Year-End Sale, Crumbleheads📣 Get 25% off sitewide, now through 12/25. Your new favorite granola awaits.

Uncle Crumbles’ granola obsession began in New England, where local crumbleheads once tossed clusters like snowballs. While most enjoy their granola un-tossed, Uncle Crumbles still makes his clusters large enough for aerodynamic efficiency and maximal deliciousness.

“Mi favorito eso de Dark Chocolate” – Verdad! ¡Cuéntanos cuáles son tus formas favoritas de comer granola! Nos encantaría conocerlas. • What’s your favorite way to eat granola? Share your photo and tag us (Uncle Crumbles) for a chance to be featured on our page.

ANNOUNCEMENT: Uncle Crumbles’ Grand Granola Vision for 2026 has arrived 🎉 The bran, the myth, the legend has big plans for us all, and our pantries. This can be best summed up with a single word: “re-crumbobulationary-extra-invigorification”

Other people: toast the New Year🥂 Us: toast the New Year🍞

Many of us have slipped in the kitchen and sent a baking rack flying into the ceiling fan, raining down sweet chunks of sugar cookie. But only Uncle Crumbles was inspired to invent Sugar Cookie granola. That’s granola genius🧠