While Core Web Vitals are not a strict requirement for inclusion in Google Discover, they play a role in enhancing user experience and indirectly impact your content’s performance. Here’s TRAFCK take on why CWV are key for driving traffic on Discover: trafck.co.uk/core-web-vital…

Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. developers.google.com/search/blog/20…

Google rolls out August 2024 core update - main takeaways: - Demote SEO-focused material. - Promote useful content from small and independent publishers. - Better capture improvements that sites have made. - Takes into account recent feedback. - Could take one month to roll out.

By appearing in users’ Google Discover feeds, businesses can reach new customers who have shown interest in related topics or products. Here’s how e-commerce brands can optimise for Discover: trafck.co.uk/e-commerce-seo…

Three reasons why you might have seen a drop in Google Discover traffic and how to fix it: trafck.co.uk/why-google-dis…

August core algorithm update 2024: What has the impact been trafck.co.uk/august-core-al…

🚀 The SEO landscape is changing fast. 👉 Discover what’s next and how to prioritise for maximum impact over the next 24 months. 💡 Let TRAFCK help your business stay ahead. trafck.co.uk/how-seo-change…

📢 Google Discover: January 2025 updates 1️⃣ New content guidelines 2️⃣ Personalised news podcast 3️⃣ New feed layouts 4️⃣ Smaller publishers are gaining traction 💡 Stay updated with TRAFCK’s free weekly Google Discover newsletter. 👉 Subscribe now: trafck.beehiiv.com/p/google-disco…

🚨 SEO & GEO for LLMs & AI Overviews #1 🚨 This week’s AI roundup:1️⃣$500B Stargate Project. 2️⃣DeepSeek’s open-source AI challenges OpenAI. 3️⃣ John Mueller talks SEO for AI. 4️⃣ AI search boosts traffic for brands. 🔗 Sign up for TRAFCK's FREE newsletter: trafck-seo.beehiiv.com/p/seo-geo-for-…

🚨 SEO & GEO for LLMs & AI Overviews #2 🚨 This week's AI roundup:1️⃣Google says AI content is fine but it needs to add value. 2️⃣ LLMs prefer domains with high DA. 3️⃣AI Overviews appear for 74% of problem-solving queries. Sign up for TRAFCK's newsletter: trafck-seo.beehiiv.com/p/seo-geo-for-…