Tom Hannacher (@tomhanne) 's Twitter Profile
Tom Hannacher

@tomhanne

Bootstrapped Co-Founder of Yop & Tom. Posting about business and entrepreneurship.

ID: 49007175

calendar_today20-06-2009 13:34:53

197 Tweet

96 Followers

840 Following

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

📢 D2C brands! An unbeatable retail strategy could be your golden ticket 🎫 to growth. Bypass the escalating expenses 💸 of digital marketing for customer acquisition. Join me on this journey 🚀, to unravel the secrets 🔍 of how to penetrate retail as a D2C brand.

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

People that do ecom/FBA 🛒 worry too much about doing everything from a laptop 💻. Selling to retail/tradeshows 🛍️/picking up the phone📞 can all be huge unlocks 🔓 to your brand and reduce channel risk ⚠️.

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

How Jassy can seriously say Amazon has a "great relationship" with sellers with a straight face is hilarious. Respect to Jason FORTUNE for telling it how it is. fortune.com/2024/04/11/and…

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

The best decision we made recently was hiring a full time designer. Working with freelancers is great but having someone full time who grows with the business is a game changer! We used Remote Hiring and got an AMAZING candidate in LatAm. Not sponsored, just a happy customer.

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

Starting a business is tough 💼 But the alternative is 25+ years of • Commuting 🚗 • Having no control over your schedule ⏰ • Doing tasks just because you are told to 📝 • Missing family time 👨‍👩‍👧‍👦 • Having no control over your job security 🔒 I'll choose hard any day 💪🏻

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

Last year Amazon sellers contributed to 60% of revenue. You have to wonder if Amazon is shooting itself in the foot right now.... aboutamazon.com/news/small-bus…

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

Going to a trade show is so far out of the comfort zone for most ecom founders. It may not be "scalable" but it can be a huge unlock for growth.

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

These reviews of the Humane AI pin are BRUTAL. Hard to see how they can turn it around...I wouldn't want to be one of the investors of the $230m raised so far 😬

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

The most important metric when choosing any product is margin. When you see any small company trying to launch a product with less than 70% margins it's just not going to work.

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

Selling into retail is unfortunately a long term game. It took us 2.5 years to go from our initial sales effort to getting 1 SKU in store (700+ stores). The most important part of sales is persistence.

Tom Hannacher (@tomhanne) 's Twitter Profile Photo

Everywhere you look you see FBA brands struggling to make a profit. Got to wonder how this plays out long term with Amazon.