“Our future drivers begin watching from a young age. When it comes to setting the right example, our children are sponges. Relying on the do as I say, not as I do philosophy is an inherent contradiction & they’re savvy enough to know it.” K. Bowman, Founder, TIRF’s DIAD program

"When asked to identify the most distracting activities, the respondents most often cited texting, social media use, taking selfies, handheld phone use & reaching for their cellphone." safetyandhealthmagazine.com/articles/26740… National Safety Council TIRF USA Inc National Distracted Driving Coalition #distracteddriving #roadsafety

"With this study, we wanted to understand the types of risks teens are taking, specific knowledge gaps, and which strategies are most effective for changing behavior,” says Robyn Robertson, NDDC Chair and Secretary of the Board at TIRF USA Inc. usnddc.org/many-teens-ove…

Motorcycles are back! Make sure to keep and eye out for them. Please #SharetheRoad and be cautious around them. #DriveSafe #ABRoads #RoadSafety

Here’s my Safe Roads Challenge report card from the #GreatCanadianDrivingGames—and yeah, I’m showing off a little: • Speed: 100% • Phone Use: 100% • Acceleration: 89 • Braking: 87 • Cornering: 88 • Steadiness: 83 • Swerve: Lowest score—but probably because I had to react

DYK that 94% of #distracteddriving convictions were for using a hand-held electronic device while driving? It’s illegal for driver’s to use electronic devices while driving on all roads in Alberta, even while stopped at a red light. #ABRoads #DriveSafe #RoadSafety

In 2022, approximately 1 in 9 drivers involved in fatal collisions were legally impaired. Before you head out, plan your safe way home. #ABRoads #DriveSafe #RoadSafety

We're throwing it back to last week's Click It or Ticket kickoff event @usdot headquarters! Volunteers tried out the Seat Belt Convincer, which simulates a low-impact crash — and stresses the importance of wearing a seat belt. Click It or Ticket. Don't Risk It.

Session one began with Robyn Robertson, President and Chief Executive of the TIRM shared some changes made in Canada regarding legalisation of cannabis and blood alcohol limits as well as sharing the impacts and insights into how impaired driving has shifted in recent times.

A new Coalition report covers best practices in crafting effective laws, from legislation through building public awareness. Find the new report: bit.ly/NDDC-Enforceme…

Nearly half of collisions with school buses are the result of driver error – focus on driving and nothing else. #ABRoads #DrivingTips #DriveSafe #RoadSafety

TIRF President & CEO, Robyn Robertson presented TIRF’s work on alcohol-impaired driving at the RSA Ireland’s 2025 International Conference in Dublin. She also joined an expert panel led by Antonio Avenoso of the European Transport Safety Council #RoadSafety #ImpairedDriving tirf.ca/road-safety/#b…

MADD Canada and Uber are working together to reduce impaired driving.

#ICYMI - TIRF's Spring Bulletin is out! Data insights have guided TIRF’s new work with youth, including our Action2Zero school curriculum, a new school road safety activity book, and the TIRF Youth Advisor Program (TIRF YAP). tirf.ca/bulletins/ #roadsafety #research #data

Join us live at 11:30 am ET as we discuss new research and IIHS's 30x30 initiative. Feel free to bring your questions!

About one in four fatal collisions in Alberta involved a driver travelling at an unsafe speed. Please slow down and arrive alive. #ABRoads #RoadSafety #DriveSafe

#ICYMI - TIRF released Examining Automated Speed Enforcement Programs in Canada (9/24). It identifies challenges & lessons learned re #laws & policies, tech, location types, private partnerships & ways #data support & evaluate programs. tirf.ca/projects/autom… #speeding #research

There are only 1,898 days until the end of the Decade of Action. Join us in our annual online event On Track or Off Target? to mark the fourth anniversary of the Global Plan as we advocate for evidence-based interventions and stronger accountability. 👇 roadsafetyngos.us9.list-manage.com/track/click?u=…

#FallBack #TimeChange is this weekend. So, check out & share our new #MySafeRoadHome blog - Drowsy driving & the time change: What every motorist should know tirf.ca/blog/drowsy-dr… #fatigue #drowsydriving #fatigueddriving #roadsafety #safedriving #communitysafety #research

NEW #MySafeRoadHome blog from TIRF President & CEO, Robyn Robertson in advance of World Day of Remembrance for Road Traffic Victims this Sunday, Nov. 16th: tirf.ca/blog/automated… #WDoR2025 #speedenforcement #automatedspeedenforcement #speedcameras #roadsafety #visionzero