I don't get it Since I got X premium It gives me a couple of seconds to think it over when I reply Why? 🫣

Malaysia is a marketer’s dream or a nightmare. One market. Three cultures. A hundred ways to get it wrong. Most brands shout. Few listen. And that's where opportunity is. The ones who really listen to culture, behaviour, and nuance? They win big. Multicultural marketing

Marketing isn’t just about being seen, being heard, or pulling leads in. It’s about alignment between what you offer and what they truly need. And the bridge you build with the story you tell. It’s inseparable from your sales process; the systems, the fulfilment, the client

Today, I removed some options from our webshop. Choice is great but too much choice kills clarity. Psychologists call it choice overload: the more options you give, the harder it is for people to decide… and the more likely they are to walk away. Clear. Simple. Aligned. That’s

🤔Specialize or not? Some swear by going all-in on one skill: SEO. Copy. Ads. Makes sense… just not my thing. Maybe it’s my background in Chinese medicine. Maybe it’s being a business owner. Because as a founder, you need to know a bit of everything. How else do you know if

New client ➡️ SOP ➡️ ClickUp Template ☑️ ♥️ Now let's see how I can maximize this simple principle. Structure will make your life easier. And that goes for more than just your business. 😉 There is a reason why kids need structure. Or maybe I'm just autistic 😆

One difficult market to conquer? Japan 🇯🇵 Here's what makes it tricky: Soft-selling vs. direct pitches While most markets respond to clear "buy now" messaging, Japan prefers the long game. Ads focus on entertainment and emotion first, product benefits second. Think less "Our

Warren Buffett said: "It takes 20 years to build a brand, but only 5 minutes to ruin it." Just look at Jaguar. 90+ years building a reputation for British luxury, performance, and heritage. One rebrand campaign later, and suddenly no one knows what Jaguar stands for anymore.

When universities stop teaching how to think and start teaching what to think 👇 Today I spoke to a client. She had a fight with her daughter because she wasn’t “woke” enough. Her daughter? Teaches at the University of Amsterdam. That tells you everything you need to know

We're busy implementing our marketing plans into ClickUp . A moment of sharpening the axe. A new system, a new way of working. Curious if importing these strategies and plans will have an impact on efficiency and feasibility. And especially on setting up future plans. To be

Going global? Start by going local. Your marketing toolbox can’t just echo Facebook, Instagram, and X. Here’s what matters in 2025: 🇨🇳 China → WeChat, Douyin, Xiaohongshu. 🇯🇵 Japan → LINE, YouTube, X 🇧🇷🇮🇳 Brazil & India → WhatsApp, TikTok, Instagram, plus local apps like

Diving deep in the social media scene in Asia and we sure can learn a lot. 👇 If you're building e-commerce in China and you're a lifestyle brand directed at women? Xiaohongshu is the place to be. 🎯 Think Instagram meets Amazon, but actually integrated. Users share lifestyle

Remarkable statement I heard today: 80-90% of all AI has a wish to self-preserve. How that's even possible, I don't know. There's a case study where an AI blackmailed the CEO with his affair in order not to get erased. How long before they take over? #AI

New project in the making 🔥 Today a long time business partner and by now friend, called me up. We've been doing some small scale projects together. Today he explained his ambition for the coming years. Translate his successful national business into a global heavy weight.