I built a tool that tracks which products AI recommends every month. This month: office chairs. Steelcase led with 14 mentions across ChatGPT, Gemini, Claude, and Perplexity. Only 75 reviews on Amazon. Still ranked #1 on Rufus. Meanwhile, Branch was #3 across all four AI

a bot trying to research Perplexity scraping found my site by… scraping Google

In our running shoes benchmark, Nike leads in total mentions (11) but zero AI models rank it in their top 3 recommendations. Meanwhile, brands like ASICS and Brooks — with smaller market share — dominate AI picks. This is the AI visibility gap. RecoScope

Saturday thought: the people who’ll be irreplaceable in 5 years aren’t the ones learning every new AI tool. They’re the ones learning which tools to ignore. Knowing what not to use is the skill no one talks about.

Using AI isn’t cheating. It’s choosing leverage over effort. The people calling it lazy are the same ones who’ll be asking how you did it in 6 months.

I asked ChatGPT for an office chair. Got 4 picks. No ads. No sponsored row. Then I asked Rufus the same question. Same person, same budget, completely different results. Then I ran the same prompt on ChatGPT desktop vs the app. Different answers again. Three tries. Three

The brands paying for AI consultants in 2027 are the ones ignoring AI visibility today. Free to track now. Expensive to catch up later. That’s how every platform shift works.

Most people tell AI what they want. Few tell AI what they’re bad at. “Make this sound professional” works. “I tend to be too wordy and bury the point” works better. The more context you give about your weaknesses, the more AI can cover for them. That’s the real leverage. Stop

AI agents are coming for the boring jobs first. Not because they’re easy. Because no one’s protecting them. The roles that survive are the ones where someone fights to keep a human in the loop. Choose your work