Top 18 Snowboard brands, average video views on Insta, over the past month. 1. Nitro Snowboards - 117,143 2. Burton Snowboards - 101,689 3. Lib Tech - 15,459 4. Arbor Collective - 14,101 5. GNU - 13,692 Full report: bit.ly/2DDOvsq

Top 38 snow media accounts, Share of Voice on Insta, over the last 30 days… 1. Red Bull Snow - 22.35% 2. Snowboarder Magazine - 16.17% 3. FIS Alpine - 8.06% 4. Teton Gravity Research - 6.49% 5. Newschoolers - 6.48% Full Report: bit.ly/361cz4t

Top 15 Snowboard media outlets, Avg Engagement on Insta, over the last 30 days... 1. #GimbalGod - 6.60% 2. #TheManBoys - 5.47% 3. FIS Snowboarding - 3.63% 4. #5fyve - 3.39% 5. DRINK WATER - 3.30% Full Report: bit.ly/361cz4t

Top 18 ski media outlets, Avg Engagement, over the last month... 1. FISfreestyle - 3.52% 2. FIS Alpine - 3.22% 3. MATCHSTICK - 3.15% 4. U.S. Ski & Snowboard Team (freeski) - 3.07% 5. SLVSH - 3.05% Full Report: bit.ly/361cz4t

Top Boarders, overall weighted rank, December; 1. Chloe Kim 2. Mark McMorris 3. Marcus Kleveland 4. #annagasser 5. Travis Rice Full Report: bit.ly/2ZXX3ol

Utah Resorts, Average Video Views, December; Alta Ski Area - 18,613 Park City Mountain - 15,035 Brighton Resort - 14,155 Snowbird - 12,374 Woodward Park City - 12,031 Full Report: bit.ly/2LfaCcR

Snowboard Media, Avg Video Views, December; Snowboarder Magazine - 103,403 #gimbalgod - 96,047 Absinthe Films - 18,902 DRINK WATER - 18,202 CHECKtheFeed - 15,209 Full Report: bit.ly/361cz4t

Top Skiers, Average Engagement, December; #AlexHall - 11.95% Markus Eder - 9.83% #FabianBosch - 8.75% Candide Thovex - 7.06% Richard Permin - 6.62% Full Report: bit.ly/2rss4DB

North American destination resorts, best photo engagement in December; 1 Jackson Hole 2 MammothMountain 3 Breckenridge Resort 4 Whistler Blackcomb 5 Aspen Snowmass Full Report: bit.ly/2LfaCcR

Ski brands, share of Instagram voice in December; 1. FACTION - 17.59% 2. K2 Skis - 15.32% 3. Head Rebels - 13.25% 4. I AM... - 6.82% 5. Salomon - 4.71% Full Report: bit.ly/33KZ6fv

Ski Media, best Instagram engagement (weighted), in December; 1. @newschoolers 2. FIS Alpine 3. Teton Gravity Research 4. U.S. Ski & Snowboard Team 5. SKI Magazine 6. Level 1 7. Powder 8. SLVSH 9. FREESKIER magazine 10. Downdays Full Report: bit.ly/361cz4t

Top Outdoor Influencers, average value per post during December; 1. Pattie Gonia - $2,480 2. Andrea Ference - $2,361 3. #BriannaMadia - $1,753 4. #ReneeHahnel - $1,483 5. angela liguori - $1,114 Full Report: bit.ly/3a0iv0i

Softgoods brands, overall Insta engagement (weighted) during December; 1. Burton Snowboards 2. Oakley Action Sports 3. Fjällräven North America 4. Arc'teryx 5. Salomon 6. DCSnowboarding 7. Volcom Snowboarding 8. @adidasSnow 9. ARMADA 10. The North Face Full Report: bit.ly/2QFsEIg

Utah Resorts, Share of Voice, January 1. Brighton Resort - 15.93% 2. Alta Ski Area - 15.52% 3. Deer Valley Resort - 13.89% 4. Park City Mountain - 9.77% 5. Snowbird - 8% 6. Sundance Resort - 7.81% 7. Snowbasin Resort - 7.22% 8. PowMow - 5.64% Full Report: bit.ly/2rss4DB

How viral did Henrik Harlaut X-Games posts go? His top posts from January: bit.ly/2GxbpTR One post got 44% engagement... 👀

Boards, Insta share of voice, January... 1. Nitro Snowboards - 25.52% 2. Burton Snowboards - 22.04% 3. CAPiTA - 12.12% 4. Jones Snowboards - 10.86% 5. Lib Tech - 4.73% Full Report: bit.ly/2DDOvsq

Skis, Insta photo engagement (weighted), January; 1. I AM... 2. Salomon (Salomon Freeski) 3. FACTION 4. Fischer Sports 5. Head Rebels 6. black crows skis 7. Line Skis 8. Völkl Freeski (Voelkl intl) 9. Blizzard Ski 10. K2 Skis Report: bit.ly/33KZ6fv

Ski Media, best Insta video engagement (weighted) in January: 1. Newschoolers 2. Teton Gravity Research 3. FIS Alpine (world cup) 4. U.S. Ski & Snowboard Team 5. Downdays 6. Level 1 7. SLVSH 8. FREESKIER magazine 9. SKI Magazine 10. #theskijournal Full Report: bit.ly/361cz4t

Board media, best Insta video engagement (weighted) in January: 1. Snowboarder Magazine 2. #gimbalgod 3. DRINK WATER 4. CHECKtheFeed 5. shredbots 6. U.S. Ski & Snowboard Team 7. Whitelines Snowboarding Mag 8. #5fyve 9. #themanboys 10. Absinthe Films Full Report: bit.ly/361cz4t

N.A. destination resorts, Jan Insta video engagement (weighted): 1. Jackson Hole 2. Breckenridge Resort 3. MammothMountain 4. Whistler Blackcomb 5. Alta Ski Area 6. Beaver Creek Resort 7. Aspen Snowmass 8. Park City Mountain 9. Big Sky Resort 10. Revelstoke Mountain Resort Report: bit.ly/2LfaCcR