Cocktails trends, sustainability behind the bar and ideas for making your social content stand out in the feed. There were so many great tips we gathered at Tales of the Cocktail. Not to mention - great cocktails. Looking forward to our next stop... Bourbon Women SIPosium!

Just a few reasons why Instagram is such an important part to a brand's social strategy. If you're wondering what channel you should prioritize or what type of content you should post reach out for a strategy consult. Contact us: goforthbesocial.com/appointment #gosocial

When it comes to recipe content on social, fall flavors start to pop in August. As you look to create cocktail content be sure to check out Pinterest Trends are a great predictor for search.

Engagement with spirits content on social media increases by 60% during the holiday time period. From recipes to gifting and entertaining tips, is your content strategy in place? GO to goforthbesocial.com/newsletter to sign up for the latest changes in social media and get prepared.

We're getting our sip on in Louisville with Bourbon Women. It's empowering to see so many women in the industry gather in one place to learn, experience and enjoy the world of whiskey. Stay tuned for insights and lessons learned and reach out if you're attending too.

If you didn't make it to Tales of the Cocktail in New Orleans this year give our podcast episode a listen. We share our takeaways, talk about brand activations and give a few tips if you are thinking about attending next year. goforthbesocial.com/podcast/98-tal…

Jodi is always there to remind us to take brain breaks and to look at the world through a different lens. Our Creative Director has spent her career bringing brands in the food and beverage industry to life from print to the feed.

Spirit imports continue to thrive in the US market. We've helped brands create and manage a US social media presence by creating US centric content and getting the product in the hands of cocktail and spirits influencers.

When it comes to PR, coverage in different outlets allows you to reach different audiences. We helped Southern Distilling reach whiskey enthusiasts in American Whiskey Magazine.

Only time will tell but a recent survey revealed 64% of consumers trust brands more when they use real photography over AI-enhanced or stock imagery, and another study found that human-generated images drove 60% more likes and 35% more comments on Instagram.

Women have always played a role in bourbon's history, fast forward to today and hundreds of women gathered in Louisville, Kentucky, to talk, sip and learn more about America's native spirit. Our team members share their takeaways from Bourbon Women's Siposium event.

When TikTok becomes the new search platform and ChatGPT results become one of the most trusted sources for product recommendations -- how people are discovering brands and shopping is evolving at a fast pace. goforthbesocial.com/newsletter

PR hits and niche influencer just became that much more important. Ask ChatGPT what sources it prioritizes when recommending brands and it lists earned media from trusted sources as a top priority. Sites like Forbes, VinePair and Whiskey Advocate high when it comes to AI.

We caught up with whiskey writer Chuck Cowdery to talk about the current state of the whiskey world. He shares why he's not in a panic over recent numbers and supply, and how history has shown that the industry is resilient. Check out this interview. goforthbesocial.com/podcast/100-bo…

Creativity can take courage. We're glad our teammate Madison is up for the challenge. She's the mastermind behind so many of our beautiful client reels and her meme game is strong.

Shining a bright spot on the tequila category. IWSR estimates that the tequila category will add the most incremental revenue in the U.S. market than any other category through 2028.

Using influencers to leverage event sponsorships is one great way to extend your reach. We helped Licor 43 maximize their American Country Music Awards sponsorship by tapping rising country stars at the event.

Building a strong brand presence on social media means knowing when to mix it up. Different platforms have different plays. We can help you navigate those decisions and connect you with the right content creators. Book a meeting! Link in bio.

Studies show that less than 4% of ad budgets target Hispanics, and of that spend, 70% misses the mark. Partnering with Spanish-speaking influencers allows you to create content that connects with your audience in an authentic and culturally relevant way. #HispanicHeritageMonth

Exciting news! Our digital strategy team is growing. Welcome Eden Cash to the Go Social team. Eden will focus on trends as well as paid and organic social strategy. As a TikTok content creator, she's bringing a fresh perspective to the team on how creators work with brands.