gofundme.com/f/winston-canc… My sister-in-law's pup was diagnosed with B-cell lymphoma at only 2 years old which has crushed the family. Please, share the link to this GoFundMe we made for his treatment! Consider donating if you can. #dogsoftwitter #dogcancersucks #goldenretriever

Most of the time, being a bit unprofessional on social media is better. Users are regular people looking for the news #yk16spring

S/O to Web 2.0 for providing Generation Y with better user-generated content #yk16spring

As a PR professional, always keep the ROPE process in mind: Research, Objectives, Programming, Evaluating, Stewardship #yk16spring

Always remember the POST model for an effective social media plan: People, Objectives, Strategy, Technology #yk16spring

Be aware of who your target audience is, and learn how to keep them interested in various ways. #yk16spring

Make your main goal being able to reach the people behind a business, instead of focusing on the business itself #yk16spring

"Trust is like the air we breathe. When it's present, nobody really notices. But when it's absent, everybody notices." -Buffett #yk16spring

Reputation is built from trust. Without it, people have little to go off of. Build the trust you would want from companies #yk16spring

Following a code of ethics is key to building a lasting relationship on any social media platform. #yk16spring

Push media won't get you the high interactivity you want. Try pull media to achieve this plus constant interaction #yk16spring

That awkward moment SeaWorld can't respond to a PR crisis earlier than 2 years later #yk16spring

Measuring sentiments can be a bit tricky. Be aware of nuances and sarcasm! #yk16spring

Abercrombie will have a PR problem until they fix the ethical morals they base their company on. #equality #yk16spring

Just an update on the SeaWorld fiasco for everyone! #yk16spring tinyurl.com/hoza6zg

Check out our infographic on the Top 5 Places to Eat for LSU Students! #yk16spring

I can't wait to have the benefit of working for an organization that matters to me when I enter the nonprofit sector of PR! #YK16spring

Cultivating relationships with donors in nonprofit PR can be challenging, but the reward is worth the added work #YK16spring

That awkward moment when literally all of these things happen... #yk16spring x.com/prdaily/status…

RT this photo for a chance to win one of these lotto tickets signed by us! Go go go! bit.ly/LottoTicketPra…