As a #nonprofit, you're probably a little uncertain as to how you should go about #fundraising during this era of #Coronavirus. This article from Harvard Business Review gives some good tips as well as a sample email of how to effectively as for #donations. hbr.org/2020/04/nonpro…

About to send out an appeal email for your #nonprofit, but worried about how it'll sound during #Coronavirus? This will help you carefully craft each piece of your message: clairification.com/2020/03/22/ana…

It's hard asking for #donations as a #nonprofit. It's even harder asking during the #Coronavirus recession. Here's how you can do it the right way (and get results): youtube.com/watch?v=ZMiwgw…

Why do your donors give? Knowing the answer is essential to creating marketing copy that speaks to them. sparkflow.co/blog/how-to-fi…

Want to know how the main reasons driving people to donate? Take a look at this survey that Network for Good is now Bonterra did: networkforgood.com/nonprofitblog/…

Want to know what motivates your donors to give? Just ask them - they're eager to tell you. sparkflow.co/blog/how-to-fi…

Surveys are a great way to get feedback from your donors so you know what clicks with them. But there's a right way to do it to get maximum engagement. Check out this guide from Winspire: blog.winspireme.com/ultimate-guide…

Don't just assume that you know why your donors give. They often have very unique and unassuming reasons, and you're missing the opportunity to engage with them on a deeper level (and missing out on higher donations). Here's how to find out: sparkflow.co/blog/how-to-fi…

Donor testimonies are pure gold for your fundraising efforts. Here's how to get them, from CauseVox: causevox.com/blog/use-donor…

Most organizations spend too much time or too little time on their missions statement. If you're stuck trying to iron this out, this will bring some clarity. sparkflow.co/blog/nonprofit…

A vision statement is the world you want to create. It should be in stark contrast to the world as it is right now, and justify the reason for your organization existing. Learn more about writing a mission, vision, and values statement at sparkflow.co/blog/nonprofit…

Your mission statement describes the unique thing that you do to achieve your vision. It’s what separates you from other organizations. Learn more about writing a mission, vision, and values statement at sparkflow.co/blog/nonprofit…

Your values are your beliefs about what is right and what is important. What you do may change, but your values stay consistent. Learn more about writing a mission, vision, and values statement at sparkflow.co/blog/nonprofit…

Measure the growth and success of your nonprofit by 3 key areas: web traffic, email list, and donations. Are they growing, stagnant, or declining?

Don’t just guess at how your organization is doing. Look at the data and know for sure.

Make plans based on data, not guesses.

Before you even think about marketing activities, look at your existing data for audience engagement and revenue. What needs to grow? How much time, staffing, and resources are you willing to pour into it?

When you plan out your marketing, make sure you know the outcome you're expecting and what it will cost. Otherwise you’re just wasting time and “playing marketing."

“We run ads and post on social media, but no one’s interested in our nonprofit.” That's what a nonprofit leader said to me recently. Do you ever get the same feeling? Here's my response: sparkflow.co/blog/how-to-me…

If you’ve been putting it off, you need to invest in short videos now. It’s not just a fad, they are here to stay. Here’s why: #shortvideos #instagramreels #tiktok #facebookreels #youtubeshorts #socialmediamarketing #marketingtips