NEW BLOG POST: What do you like about social media? "I don’t think I’m unusual in having family and friends all over the world. Social media is the easiest way to stay connected to them and get occasional little windows into their lives." wp.me/pc7ZkK-9p

NEW BLOG POST: What do you like about social media? "Day after day, week after week, year after year, we keep coming back for more of the same." wp.me/pc7ZkK-9p

NEW BLOG POST: What do you like about social media? "Social media enables ordinary people to record and share their individual perspectives on life for posterity in a way that hasn’t been possible before." wp.me/pc7ZkK-9p

NEW BLOG POST: What do you like about social media? "Social media is a source of ideas and inspiration, of conversation and comfort; a means of productivity and procrastination." wp.me/pc7ZkK-9p

Despite what the naysayers say, standing up to Priti Patel over the migrant crisis has had a *positive* impact on Ben & Jerry's brand perception marketingweek.com/ben-jerrys-gov…

NEW BLOG POST: Why is organic reach declining? "If you run a Facebook page, you will probably have noticed your organic reach gradually declining. Why is this? And what can you do about it?" wp.me/pc7ZkK-92

NEW BLOG POST: Why is organic reach declining? "It’s popular in some quarters to blame the News Feed algorithm. The truth is more complex than that." wp.me/pc7ZkK-92

NEW BLOG POST: Why is organic reach declining? "The amount of content on our Facebook feeds is almost incomprehensible. Every minute, there are 317,000 new status updates, 147,000 photos uploaded and 54,000 shared links." wp.me/pc7ZkK-92

NEW BLOG POST: Why is organic reach declining? "We have explosive growth in content (particularly video) – but only a small increase in available time. Do the maths." wp.me/pc7ZkK-92

NEW BLOG POST: Why is organic reach declining? "The overall downward trend in organic reach is ultimately irreversible. But there are certainly ways you can improve your performance or drive greater reach." wp.me/pc7ZkK-92

NEW BLOG POST: Why is organic reach declining? "Not all content is created equal. So make sure you’re on the right side of that equation." wp.me/pc7ZkK-92

Okay - so what’s the big deal here exactly? Or are we suggesting that influencers should have done this work for free? bbc.co.uk/news/business-…

This is a genius hack for LinkedIn users 👏

The mind boggles. Why are TikTok not taking this down? And why would anyone sane want to share it in the first place? bbc.co.uk/news/technolog…

Interesting ...

15 things marketing teams might be doing wrong on social media forbes.com/sites/forbesag…

"If there is a path for tilting social platforms toward a force for positive outcomes, it begins by understanding the phenomena that drive 'the hype machine'" sloanreview.mit.edu/article/can-we…

An interesting test to see how good you are at spotting trolls (with tips on how to identify them) spotthetroll.org/share/6

About time too ... socialmediatoday.com/news/facebooks…

Happy 10th birthday, Instagram 🎉🎈🎂🎈🎉