Investing in a good mattress is a no-brainer-- and orthopaedic ones are all the rage now. Nuha Bubere (नुहा) writes about what they do and how effective they are. She even went to an R&D centre for mattresses to see what all the fuss is about. Don't miss it. shorturl.at/dilq2

Controversial founder Ashneer Grover is back with a new fintech-ZeroPe-to finance medical expenses. We took a look at the offering, which talks a health insurance game but is a lot like an usurious lender. Sign up to read about this on today’s ka-ching the-ken.com/kaching/ashnee…

There's something Digiyatra isn’t telling you about why you need to uninstall its old app and download its new one. It has to do with a 'scam' case against an ex-DGP's son-in-law. What?! Read all about it, for free, in Rounak's story:
the-ken.com/story/you-need…

Campus doubled in value to $2.2 billion in 2022. But its market cap has since slid to under $890 million. What went wrong?

Host Snigdha Sharma explains in Daybreak.

Apple - podcasts.apple.com/in/podcast/why…

Google - podcasts.google.com/feed/aHR0cHM6L…

Spotify - open.spotify.com/episode/2BZogh…

Apple India hit nearly Rs 50,000 crore ($6 billion) in revenue in FY22-23—a 48% jump year-on-year.

Its net profit is up by 77%.

But earlier, Apple's growth was sluggish for over a decade since it launched in India.

So, what brought about this turnaround?

It's been 8 months since my PhD and I'm happy to share that I've joined The Mittal Institute at Harvard as an India Fellow to expand on my work on all things water.

Some personal news: After two really fun years of freelancing, I'm excited to join Mid-Day --- specifically its Sunday features team. My DMs are open for leads + tips on Mumbai, culture, art and human interest stories 📝

The rise in credit cardholders has given birth to a group of wonks.

Such people find and sell tips and tricks to squeeze out rewards and benefits.

They propagate these via Telegram, WhatsApp, etc. Some even make a living out of it.

Banks now face a tough time due to this.

What does it say about India's journalism when the opposition parties' decision to boycott hatemongers gets more attention than the prime minister's refusal to hold a press conference in 10 years?

Any BluSmart users here? Please reply to this tweet or reach out to me via DM. This is for a potential story for The Ken. Please RT for reach 🙏

Your EV is a computer on wheels, and your data is its fuel.

EVs are more likely to be connected and data-driven than other vehicles. This means they are also more susceptible to the rising cyber-attacks.

Does India's new data protection law have safeguards for EV users?

Billdesk’s MN Srinivasu on building quietly & sustainably 👇

Billdesk does not have a CEO.

It just has three co-founders: MN Srinivasu, Ajay Kaushal & Karthik Ganapathy. They don’t have separate designations.

And the three continue to work from a single table even today. Why?

Disney leaves Jio the keys to the kingdom.

The tale of Disney’s fall in India has three parts. The final part is the story of Reliance Jio's rise.

Jio will be India’s leading mass media and entertainment firm for the years to come.

This becomes more apparent with one detail 👇

Byju's had one escape route. But now, it is in limbo.

Byju's has a lot riding on Aakash's success. Now, however, it faces strained relations with the latter, thanks to its aggressive sales tactics.

These selling hacks are driving a wedge between the two teams on the ground.

Tata Consumer Products has tripled the rollout of new products in three years.

In FY20, it had roughly 10 launches. In FY23, this went up to 34. The contribution of new products to revenue has seen a marked rise, too.

How is Tata Consumer achieving this kind of growth?

On UPI, you are who you transact with.

Anyone who inadvertently makes a transaction, directly or indirectly, with a fraudster can be considered suspicious by the authorities.

Given UPI's scale, thousands can be affected even if a few transactions are linked to a fraudster.

Among the chorus of Opposition MPs’ protest against the introduction of the #DataProtectionBill in Parliament, one point resonated rather clearly – that the new bill could weaken the Right to Information Act, 2005.

indianexpress.com/article/techno…

Since May 4, the Indian government has shut off the internet in Manipur, giving cover to murders, rapes, and arson.

My detailed ground report for WIRED
wired.com/story/internet…

NEW: Water-guzzling data centers are becoming even thirstier with the rise of generative AI — exacerbating tensions in the communities where they are located

With Clara Hernanz Lizarraga

bloomberg.com/news/articles/…

Netflix has announced that it will start password-sharing restrictions in India.

From now on, Netflix will allow only users with the 'same internet connection' to access a particular account.

Where does Netflix currently stand in India? Will such a move actually benefit it?