The future of AI isn’t about “genius.” It’s about execution. The latest issue of Sean’s AI Signal breaks down the seismic shifts happening right now in the intelligence era and what they mean for every business: 1️⃣ The Great AI Consolidation 8 of the 10 most valuable companies

Reaching your most important audiences isn’t easy or cheap. And yet, they’re the very people you need to hear from again and again to make confident, data-driven decisions. That’s where a custom research panel changes everything. Instead of scrambling to recruit new

It’s just a gas station, right? Anyone who’s ever been to Buc-ee's, Ltd. knows that’s not true. People don’t just stop at Buc-ee’s. They plan trips around it. They’ll drive miles out of their way for brisket sandwiches, spotless bathrooms, a wall of snacks, and a beaver

I recently saw a random Reddit comment that's really stuck with me: "Time for my company's quarterly 'anonymous' employee survey that consistently tells execs how burnt out people are (and then the execs do nothing about it)." Now, I don't know this person or their company. But

We’re heading to #TMRE2025! The biggest stage in insights and research takes over Las Vegas from October 27–30, and we can’t wait to see you there. 📍 Booth #724 Stop by to meet the PeopleMetrics team and see how verified data and custom research panels are reshaping the

AI just passed one of its biggest tests yet. GPT-4o and Gemini predicted human purchase intent with 90% accuracy. No surveys, no focus groups, just prompting. That’s not science fiction. It’s the start of research without respondents and the rebirth of market research itself.

PeopleMetrics is proud to successfully complete its #ISO27001 certification, validating its commitment to #datasecurity and mitigating #cybersecurity risks.

The future of research isn’t less human. It’s more human than ever. A new study from PyMC Labs and Colgate stopped me in my tracks. Researchers found that GPT-4o and Gemini could predict consumer purchase intent with about 90% accuracy compared to real human survey data. No

For over 20 years, Survivor has dropped people on deserted islands, stripped them of comfort, and pushed them to their limits. No phones. No food. No sleep. No mercy. And yet, thousands still apply every season. Why? Because the experience is clear. Contestants know exactly

#TMRE2025 is only one week away! We’re bringing something brand new to Las Vegas this year. An interactive AI research avatar that shows how PeopleMetrics is transforming insights work. Stop by Booth #724 to see it in action and experience how verified data and AI can power

The pace of AI has officially outgrown the “catch-up” window. If you’re not intentional, you’re going to fall behind. In this week’s Sean's AI Signal, I break down: • Why rude prompts outperform polite ones • Why AI will widen the talent gap, not shrink it • The next wave

You've seen AI. But you haven't talked to it like this. This year at #TMRE2025, meet Bob, our custom AI research avatar that thinks in real time, learns your audience, and helps uncover deeper human insight faster than ever. Swing by Booth #724 to interact with him live. Ask

We don’t talk about the true cost of turnover nearly enough. Not the line-item cost. The real cost. Because losing an employee is far more expensive than posting a job and scheduling interviews. When someone walks out the door, an organization absorbs 3 losses at once: 1.

The PeopleMetrics team came together in Philadelphia this week for an in-person all-hands meeting. It was energizing, productive, and exactly what we needed. We dug into where we’re headed as a company, how we’ll continue elevating the client experience, and how AI is

At PeopleMetrics, everything starts with real human voices, including the insights we capture through advisory boards and CX programs for leading brands. Now, we’re showing what happens when those verified voices meet AI at #TMRE25. Join me and Monika Mandrakas, our client at

AI is changing the rules of work, and a new kind of economy is emerging. The winners won’t be the people who do the most. They’ll be the ones who allocate intelligence the best. Not “How do I do this?” But “Who or what should do this?” This shift is happening faster than most

Today’s the day! If you're at TMRE, this is an event you don't want to miss. At 1:35 PM, join PeopleMetrics and Monika Mandrakas from Mutual of Omaha for our Fireside Chat on how advisory board insights are being amplified by AI you can trust. Plus, a live demo of our new

It’s the final day of #TMRE25. Have you had a chance to meet our AI avatars yet? Stop by Booth #724 and experience what happens when verified human data meets trusted AI. You’ll interact with three live avatars, representing a Promoter, a Detractor, and a Passive customer, each

👻 Customer experience doesn't have to be scary. 👻 🍭 With the right insights, it's all treats, no tricks. 🍭 🎃 Happy Halloween from everyone at PeopleMetrics! 🎃

The age of one-size-fits-all AI is ending. The winners won’t be the ones with the biggest model. They’ll be the ones who know how to connect the right models to the right tasks. It’s no longer about doing everything with one AI. It’s about orchestrating intelligence and blending