Is TikTok US a viable channel for lead generation? At first, I was skeptical. But now I'm a believer after I caught up with Haley Nininger to talk about her experience using TikTok to generate RFIs and enrollments for an alternative education provider.

Today, people don’t just use Google search. They also use the search bar in Spotify and YouTube. Podcasters and video content creators should consider optimizing multimedia content for #SEO. silverbackstrategies.com/blog/seo/multi…

Your brand is a product of reputation and visibility. Performance marketing generates attributable revenue. You need both for an effective marketing strategy. silverbackstrategies.com/blog/marketing… #marketing #marketingstrategy #branding

The old game of re-marketing to cookie’d users across the web is coming to an end. Lookalike audiences are the future. Read this article to learn, step-by-step, how to set up and use lookalike audiences on Google, Facebook and LinkedIn. silverbackstrategies.com/blog/paid-medi… #marketing

Google’s focus on user experience as a search ranking factor has led to fewer pages being indexed. Many websites could be losing valuable organic search traffic if they don't make their core web vitals a priority. silverbackstrategies.com/blog/seo/core-… #marketing

Your website is the very center of your digital marketing presence. It takes time to grow organic search visibility. That’s why when you go through a site migration, it’s important to have a plan that prevents traffic loss. silverbackstrategies.com/blog/seo/websi… #marketing #seo

Google Analytics 4 has already been available for more than a year. Marketers who have not set up the new tracking code may want to do so soon. silverbackstrategies.com/blog/analytics… #marketing

Creative without strategy is art. Creative with strategy is advertising. Strong ad creative is backed by market research, which helps you capture attention and empathize with your ideal buyers. silverbackstrategies.com/blog/marketing… #marketing

People are the biggest driver of performance. That’s why it’s critical to have the right digital marketing team structure in place. silverbackstrategies.com/blog/marketing… #marketing

The marketing funnel is a tool to visualize an inbound lead generation model. It helps show how marketing will achieve digital marketing objectives. silverbackstrategies.com/blog/marketing… #marketing

Giving paid media the investment it deserves isn’t cheap — it’s a cost you need to justify every quarter. silverbackstrategies.com/blog/paid-medi… #marketing

Editorial SEO targets search queries that happen upstream in the customer journey, giving you a head start on leads and sales. silverbackstrategies.com/blog/seo/what-… #marketing

Podcasts have an advantage over other content formats: You don’t need to use your eyes. silverbackstrategies.com/blog/content-m… #marketing

The “funnel” report in GA4 is a custom report that allows you to assign web pages to a specific stage of the marketing funnel. Read more: silverbackstrategies.com/blog/analytics… #marketing

Digital marketing objectives should roll up to the overall business objectives of the organization. They influence strategy and the way teams are structured. silverbackstrategies.com/blog/marketing… #marketing

For a full-funnel marketing strategy to be a success, you must take into account two things: 1️⃣ Where your buyers are in their journey 2️⃣ The right channels to reach buyers Read more: silverbackstrategies.com/blog/marketing… #marketing

Your marketing team structure should flex with the changing needs of your business. Read more: silverbackstrategies.com/blog/marketing… #marketing

There must be a balance between brand and performance marketing. One can’t exist without the other. silverbackstrategies.com/blog/marketing… #marketing

Your business’ website could have the best content in your industry. But if your website page speed is not up to par, your conversion rates and organic traffic will suffer. silverbackstrategies.com/blog/seo/websi… #marketing

Today, people don’t just use Google search. They also use the search bar in Spotify and YouTube. Marketers should consider optimizing multimedia content for #SEO. silverbackstrategies.com/blog/seo/multi… #marketing