The ways consumers place demands on retail brands are constantly evolving, causing brands to increase investment in eCommerce channels in order to stay competitive. forbes.com/sites/forbesco…

#Instagram has more than 800 million monthly users which makes the platform a massive (and free) #marketing tool. Finding the right balance is key to increasing your engagement and your following. forbes.com/sites/jiawertz…

Evaluating your business’ #salesstrategy? Technology and #digitalmarketing practices help bring about many opportunities for salespeople, if only they are properly leveraged. business2community.com/sales-manageme…

The countdown to #PrimeDay is in full effect. #Amazon Prime Day begins July 16th and ends on July 17th. Amazon spreads the deals out over the span of 36 hours so you’ll want to be prepared and go online with a plan! ign.com/articles/2018/…

Making your brand’s #socialmedia presence effective doesn’t require you to be a #socialmediaexpert. Simplifying your social media strategy is as easy as answering a few fundamental questions and building it into your account. entrepreneur.com/article/315699

Retail is ever changing and the digital transformation is driving a new breed of #etail that is tailored to the individual consumer. Shopper insight data, emerging technology, and personalization are trends in #ecommerce to focus on in the coming years. retaildive.com/news/5-trends-…

What people say about your brand online affects your brand’s reputation and, ultimately, the bottom line. Responding to negative reviews improves your reputation and is effective in rebuilding trust with consumers. socialmediaexaminer.com/improve-restor…

AI and algorithms haven’t replaced human judgment, but can be used to do the heavy lifting in terms of marketing and analytics. AI is best used as a tool to be layered with human intelligence and will lead to greater outcomes in customer insights. forbes.com/sites/andrewst…

Shout out from Sage Tree's Brand Advocacy Team!

As more manufacturers create a path to purchase directly to consumers, challenges are emerging with packaging/fulfillment. Manufacturers are now trying to regain control over their fulfillment to keep consistent with brand standards. More from Food Dive: fooddive.com/news/grocery--…

Amazon is launching a "Fulfilled by Amazon" initiative to draw more third party sellers into the Prime fold. Amazon will store their stock in an Amazon warehouse and do all fulfillment, making logistics much, much easier for third parties: businessinsider.com/amazon-expands…

#Amazon is shaking up the digital #advertising territory by capitalizing on its strength as a search engine and fulfillment provider! Online #marketing will not be the same. What You Need To Know About Amazon's Move Into Digital Marketing inc.com/gordon-tredgol… via Inc.

The Sage Tree eCommerce Client Symposium will be held in Fort Worth, TX April 17th-19th. Join us to gain insight into #eCommerce trends, develop successful strategies, learn how to increase conversion, and tour an #Amazon Fulfillment Center! eventbrite.com/e/sage-tree-ec…

User experience of #eCommerce sites is a major factor in customer satisfaction and #conversion rates. There is no cure-all way to improve the experience on your website, but there are steps you can take to increase satisfaction and, ultimately, profit. inc.com/rahul-varshney…

Selling on #Amazon can be a challenging task. Many brands have a team dedicated to optimizing the online marketplace, but there are three key areas all brands should focus on for #businessgrowth. #ecommerce #amazon #marketing martechadvisor.com/articles/ecomm…

#Contentmarketing is effective in #sales because it’s dynamic and shareable. Users are more likely to share creative content than product or service information allowing the distribution of your content to go beyond your target audience. entrepreneur.com/article/310511

With the growth of #ecommerce and #socialmediamarketing, companies have experienced the effects of consumer reviews and the role they play in success. 84% of consumers believe an online review is as reliable as a personal recommendation. forbes.com/sites/ryanersk…

#Artificialintelligence is making its impact in the #ecommerce landscape. #Chatbots can enhance human endeavors in #business by liberating employees from grunt work. Experts predict AI support to revolutionize productivity in the workplace. forbes.com/sites/theyec/2…

The art of leveraging analytics comes from combining different sources and distilling billions of data points to create actionable, revenue-generating outcomes. #marketingtips #ecommerce martechadvisor.com/articles/bi-ci…

Gaining influence in the #marketplace, millennials are making B2B purchase decisions based on different needs or preferences than #marketing experts have seen in the past. martechadvisor.com/articles/marke…