THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile
THE RELEVANCE HOUSE

@relevancehouse

We are a Swiss-based branding & marketing agency, giving blockchain projects the power of branding and established brands the power of web3.

ID: 983284521549418496

linkhttps://linktr.ee/therelevancehouse calendar_today09-04-2018 10:04:33

2,2K Tweet

4,4K Followers

346 Following

German Ramirez (@gerramirez) 's Twitter Profile Photo

💪Behind every impactful keynote are years of experience, days of research, passion for the subject, & engaging storytelling. ✨ My goal is to spark action and ignite change, so that you continue sharing ideas and insights triggered by our discussions.🚀 📩 DM me for more infos!

German Ramirez (@gerramirez) 's Twitter Profile Photo

Stories aren’t just tales; they’re bridges that connect us: 🔍 We REMEMBER them: Stories stick in our minds long after they’re told, shaping our future perceptions. 👥 We SHARE them: Stories spark connections, creating a common bond of shared curiosity, humor, or emotion. 🧵⬇️

Stories aren’t just tales; they’re bridges that connect us:

🔍 We REMEMBER them: Stories stick in our minds long after they’re told, shaping our future perceptions.

👥 We SHARE them: Stories spark connections, creating a common bond of shared curiosity, humor, or emotion.
🧵⬇️
German Ramirez (@gerramirez) 's Twitter Profile Photo

🚀 I am super pleased to have the honor to kick off this year’s Interclean Amsterdam. I will be taking about transformation in the cleaning industry & the need to face the reality of change, understand its root cause, and embrace the mindset that will catalyze the success. 🧵⬇️

🚀 I am super pleased to have the honor to kick off this year’s Interclean Amsterdam.

I will be taking about transformation in the cleaning industry & the need to face the reality of change, understand its root cause, and embrace the mindset that will catalyze the success. 🧵⬇️
THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile Photo

🧢👖👕Fashion brands have embraced #NFTs in recent years, with everyone from PUMA to PRADA strutting their stuff on the digital runway. 🤔But behind all the hype and launch parties, what are leading fashion #brands actually using NFTs for? Find out in our latest blog👇

🧢👖👕Fashion brands have embraced #NFTs in recent years, with everyone from <a href="/PUMA/">PUMA</a> to <a href="/Prada/">PRADA</a> strutting their stuff on the digital runway. 

🤔But behind all the hype and launch parties, what are leading fashion #brands actually using NFTs for? 

Find out in our latest blog👇
THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile Photo

🥳🚀 The latest edition of Currently Relevant is out now. 📄This time: ➡️ #web3‌‌ meets #IoT: telco giant Vodafone UK is considering putting crypto keys in SIM cards. ➡️ adidas partnership with move-to-earn game Stepn raises some eyebrows. ➡️ Facebook’s ill-fated Move

German Ramirez (@gerramirez) 's Twitter Profile Photo

📉 Despite the decline in #NFT values in 2022, many major #fashion firms have continued to launch branded NFT collections. 🧢👕👟 Building up on my previous article, i went ahead covering 2⃣ major fashion brands in the latest edition of my NL:🌟Brands in Web3 & Web3 in Brands🌟⬇️

German Ramirez (@gerramirez) 's Twitter Profile Photo

Maintain a consistent #brand experience across all touchpoints is always out there as a rule. But the most important aspect? 💪 🙏 Finding your unique #positioning is the single biggest determinant of a successful brand. A great brand is like a great #movie. 🎥 ⬇️🧵

Maintain a consistent #brand experience across all touchpoints is always out there as a rule. But the most important aspect? 💪 

🙏 Finding your unique #positioning is the single biggest determinant of a successful brand. A great brand is like a great #movie. 🎥 ⬇️🧵
THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile Photo

🗣️ #CurrentlyRelevant Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on #Web3 adoption!🚀🤡 🗓This time: We have a bumper edition focussed on Web3 adoption, with Apple, Microsoft and Ford Motor Company in

German Ramirez (@gerramirez) 's Twitter Profile Photo

Firms who reach customers online are faced with an uncertain future as #Google merges #AI into search & deprecates third-party #cookies.😰 📰I examined the implications of the most significant changes the web has seen in decades - where do we go from here? german-ramirez.com/blog/what-happ…

THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile Photo

🗣 #CurrentlyRelevant Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on Web3 adoption!🚀 🤡 🗓 This time: Polkadot targets crypto newbies with a radically simplified app, the German government

THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile Photo

🗣 #CurrentlyRelevant Edition 24 is out! After a difficult few weeks, money is flowing back into Ethereum ETFs!🚀 🤡 🗓 This time: This time: A new crypto wallet promises to combine the benefits of self-custody with the recoverability of a traditional bank card. The Japanese

🗣 #CurrentlyRelevant Edition 24 is out! After a difficult few weeks, money is flowing back into Ethereum ETFs!🚀 🤡

🗓 This time: This time: A new crypto wallet promises to combine the benefits of self-custody with the recoverability of a traditional bank card. The Japanese
German Ramirez (@gerramirez) 's Twitter Profile Photo

🧵 🌟How can you adjust your brand personality to appeal to different demographics?🌟 🎯Know your audience: It’s all about understanding who you want to reach. Before expanding to new demographics, take the time to see how they align with your core brand identity. #TargetAudience

🧵
🌟How can you adjust your brand personality to appeal to different demographics?🌟
🎯Know your audience: It’s all about understanding who you want to reach. Before expanding to new demographics, take the time to see how they align with your core brand identity. #TargetAudience
German Ramirez (@gerramirez) 's Twitter Profile Photo

🙏As an advocate for #ConnectionsThatMatter, I truly believe in the power of building meaningful relationships that go beyond the surface. 😍 #PersonalBranding plays a huge role in this - it's about professional presentation & authentic connections. 🚀 🧵⬇️

🙏As an advocate for #ConnectionsThatMatter, I truly believe in the power of building meaningful relationships that go beyond the surface. 😍 

#PersonalBranding plays a huge role in this - it's about professional presentation &amp; authentic connections. 🚀
🧵⬇️
THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile Photo

🗣 #CurrentlyRelevant Edition 25 is out!🚀 🤡 🗓 This time: Sony launches its own entertainment-focussed blockchain; Nostr is attracting praise for its blend of social media and #micropayments; France’s central bank governor calls for Europe-wide tokenization; Polkadot signs

🗣 #CurrentlyRelevant Edition 25 is out!🚀 🤡
 
🗓 This time: <a href="/Sony/">Sony</a> launches its own entertainment-focussed blockchain; Nostr is attracting praise for its blend of social media and #micropayments; France’s central bank governor calls for Europe-wide tokenization; Polkadot signs
German Ramirez (@gerramirez) 's Twitter Profile Photo

📝 🆕 Third edition of my newsletter “Tech & humanity: a ❤️ story” is out. 👀Location is the New Oil for #DigitalAdvertisers Turns out, your teenager's whereabouts are worth more than "just" peace of mind! Apps like Life360 have taken #location tracking to new heights, 🧵⬇️

📝 🆕 Third edition of my newsletter “Tech &amp; humanity: a ❤️ story” is out. 

👀Location is the New Oil for #DigitalAdvertisers
Turns out, your teenager's whereabouts are worth more than "just" peace of mind! Apps like <a href="/Life360/">Life360</a> have taken #location tracking to new heights, 
🧵⬇️
THE RELEVANCE HOUSE (@relevancehouse) 's Twitter Profile Photo

🗣 #CurrentlyRelevant Edition 26 is out!🚀 🤡 🗓 This time: Visa is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in FTX collapse; Solana partners with Google to make #Web3 games

🗣 #CurrentlyRelevant Edition 26 is out!🚀 🤡
 
🗓 This time: <a href="/Visa/">Visa</a> is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in <a href="/FTX_Official/">FTX</a> collapse; <a href="/solana/">Solana</a> partners with <a href="/Google/">Google</a>  to make #Web3 games
German Ramirez (@gerramirez) 's Twitter Profile Photo

1/ 🌍 It seems like every major company today has a sustainability strategy — from energy giants to tech platforms. But is anyone truly listening, or has it become corporate background noise? 🎶👂 #Sustainability #SustainableFuture #BusinessStrategy

1/ 🌍 It seems like every major company today has a sustainability strategy — from energy giants to tech platforms. But is anyone truly listening, or has it become corporate background noise? 🎶👂

#Sustainability #SustainableFuture #BusinessStrategy
German Ramirez (@gerramirez) 's Twitter Profile Photo

👀Could Google be losing its grip on #search? As ChatGPT releases a new search engine directly in competition with Google & #GenZ migrates to social search platforms like TikTok US, analysts starting to ask questions.🤔The end of “Just Google it”?👇 german-ramirez.com/blog/is-google…

German Ramirez (@gerramirez) 's Twitter Profile Photo

Aligning #brandmessaging can be challenging, but uniting #MarketingStrategy & #Product teams is🔑. A strong brand promise isn’t just words;It’s how your product/service meets both the conscious & unconscious needs of clients.🎯How do you foster collaboration between both teams?🤔

Aligning #brandmessaging can be challenging, but uniting #MarketingStrategy &amp; #Product teams is🔑. A strong brand promise isn’t just words;It’s how your product/service meets both the conscious &amp; unconscious needs of clients.🎯How do you foster collaboration between both teams?🤔
German Ramirez (@gerramirez) 's Twitter Profile Photo

🧵 1/ Leading a sustainable transformation isn't just about talking green — it's about walking the talk. In today's world, businesses must do more than just make promises. They need to align their #Purpose with actionable steps. 🌍 #Sustainability #Leadership #GreenBusiness

🧵 1/ Leading a sustainable transformation isn't just about talking green — it's about walking the talk. In today's world, businesses must do more than just make promises. They need to align their #Purpose with actionable steps. 🌍 #Sustainability #Leadership #GreenBusiness