Rob Drasin, Trident Communications LLC (@rdrasin) 's Twitter Profile
Rob Drasin, Trident Communications LLC

@rdrasin

B2B Communications sales and marketing professional with extensive experience growing new companies.

ID: 15129127

linkhttp://www.tridentcommunicationsllc.com calendar_today16-06-2008 00:07:56

733 Tweet

164 Followers

80 Following

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Corporate Design Matters. If you want proof, I can provide it one word, “Apple.” Steve Jobs understood the power and impact that design has on decisions people make. The irony is bit.ly/3qhVmO8

Corporate Design Matters. If you want proof, I can provide it one word, “Apple.” Steve Jobs understood the power and impact that design has on decisions people make. The irony is bit.ly/3qhVmO8
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Monitoring keystrokes isn't the answer. Covid19 has fostered an increase in the number of companies who are tracking employee WFH keystrokes. Here are five reasons why we think it is a bad idea. bit.ly/3c8nPls

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Microsoft Work Trends Survey. 40% of workers will consider job change if WFH/Hybrid scenario is not available. Internal comms content needs to adjust to the "new normal". bit.ly/31B7oIv

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92% of IT execs in small survey bit.ly/3245ujX- current intranet doesn't support cross-dept collaboration and communication. Better solution-IC toolkit designed to facilitate internal comms coupled with better approach to content. TridentCommunicationsllc.com

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Cisco study reveals increasing hacking through collaboration platforms. bit.ly/3wS05L1 Desktop Alert is DISA certified by DoD. Avoid the hack.

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Is the open office dead? According to the company that created it - yes. In an article in Fast Company bit.ly/3anlXUMe they argue that its proved to be ineffective, noisy and sexist. What's next? they have three models.

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WFH and hybrid environments offer internal communicators and opportunity to elevate the impact and relevance of internal communications. Let's talk.

Rob Drasin, Trident Communications LLC (@rdrasin) 's Twitter Profile Photo

The value of good design is often undervalued, yet we appreciate it when we encounter it. It could be a customer portal or a product that doesn't require a 50 page manual. Deloitte validated the financial reward of good design in this 2018 report: mck.co/3gUQgpP

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According to McKinsey research, 70% of employees said that their sense of purpose is defined by their work. Using techniques similar to Simon Sinek’s “Finding your why" helping employees find and connect their purpose to organizational goals is vital.