The story the media tells about your brand might not match what people actually believe. That disconnect can spark a crisis - or unlock your biggest opportunity. 📺 In our latest webinar, Michael Brito (Zeno Group) and our very own Francesco D'Orazio unpacked how narrative

⭐ Starface took acne care from bathroom cabinet secret to TikTok Zoomer accessory, powering the rise of pimple patches everywhere. But the brand that built the hype is now battling to keep its share of the conversation. Our new blog looks at how acne care became pop culture

Owning niches, not universes: is that the real future of streaming? While media attention tends to focus on streaming platforms as the homes of new or re-emergent IP, some of the more interesting moves are happening elsewhere. @Netflix, Disney+ and Apple TV for instance,

Spanish🇪🇸, Greek🇬🇷 and Portugese🇵🇹 olive oil prices jumped again this September. 🫒 We see that when prices rises, it pushes the conversation far beyond kitchens and recipes. What was once talked about as a superfood has become a barometer of climate change, inflation and the

What happens when laundry is viewed as a luxury? With the cost of living rising, due to soaring energy bills and pricey laundromats, young people are turning to mini washers as a workaround. In cramped flats and student housing, portability and space-saving design make them

📰 Journalism is about more than just news — it’s brand equity. As we move through 2025’s turbulent political landscape, questions of trust, credibility and audience perception are sharper than ever. Our report explores how people talk about leading news outlets: 💡 Attitudes

🎓🤖 Education is one of the first places where AI’s impact is being felt. Teachers are rethinking how they set work, parents are weighing up risks and opportunities, and students are experimenting with new tools to learn in different ways. The result is a fast-moving, sometimes

💳 Buy Now, Pay Later has moved from a niche service to a mainstream way of managing money. Audiences talk about it in very different terms: for some, it offers flexibility and freedom; for others, it raises concerns about overspending and debt. Those competing narratives are

Marriage, particularly the demands it makes upon women, is the focus of a number of growing narratives. Within the West, women are increasingly voicing resistance to marriage as defined by traditional roles. While the message is not entirely novel, the means of communicating it

💌 Romance is dead? The data says otherwise. We’re revisiting an episode of the Audiences Podcast, where Francesco D’Orazio is joined by film data analyst Stephen Follows to explore the cultural and commercial power of romance. From BookTok buzz to streaming marathons, they

Once the dream job of social media — momfluencing promised flexibility, authenticity and community. 👩‍👧📱 But the picture now looks very different. Our analysis shows how the conversation has shifted: audiences are questioning the pressures on family life, the commercialisation

✨ vibes → insight ✨ Join us for our latest webinar: How to turn vibes into insight using Narrative Intelligence It isn’t keywords that move people — it’s the narratives shaping how audiences think and act. Together, Safaniya Stevenson and Francesco D’Orazio will explore: 🔎

Across societies, many agree that democracy is in danger. The thing they can’t agree on is exactly who’s to blame. While X hosts growing narratives about the threat Democrats pose to democracy, citing everything from the recent government shutdown to the recent spate of violent

🇸🇬 Sleek, safe, efficient - but also seen as strict, curated, and a little too perfect. Explore how Singapore’s reputation travels across regions and communities. Our analysis tracks how people around the world talk about the city-state, revealing a mix of admiration for its

♻️ Sustainability sells... but audiences are getting harder to convince. Our research showed how conversations around greenwashing have evolved, with people increasingly quick to challenge vague claims, surface contradictions, and hold brands accountable in real time. The

Fed up with modern consoles and craving the simple, retro graphics (and fun)  of old-school play, gamers are dusting off the consoles of their youth—GameCube, Game Boy Advance, Nintendo Satellaview. Fans are swapping childhood stories, debating favorite games, and hunting for

🏥 How do you find the right audience when everyone’s health needs are different? uchealth used Pulsar to move beyond demographics — mapping real conversations around lifestyle, wellbeing and care to uncover the motivations driving patient choice. The result was a more human,

Freeze-dried futures 🧊✨ This week M&M’s announced their new freeze-dried candy, M&M’s Pop’d, jumping feet-first on the crunchy bandwagon. 🍬 But as confectionery brands like Mars, Hershey and Bebeto to try to follow up on the innovations and profits made by TikTok sellers, we

The narrative of “social battery depletion” has surged by more than 20% over the past year. More and more, people are openly admitting that they feel drained and need alone time simply to recharge, whether that means taking a break from on social media use, making small talk, or

Introducing Insights Agents on Pulsar 🤖 TeamMates are skilled AI collaborators tailored to the outcomes you need: they can help you monitor, explain, predict, warn, analyze, segment, and much more. Meet them 🦑 Sentinels: surface hidden signals you'd miss across large datasets