Inspired by Richard Bagnall, FCIPR, FPRCA, FAMEC, AmecOrg Barcelona Principles 3.0, the survey results & the frankly nuts year we've had I feel #PRmeasurment has had a rocket up it's ass to change! My view on where we're at, plus tools & tips (coz we love 'em 😉) #AMECSummit resolution.coveragebook.com/the-world-has-…

I chatted with Stella Bayles yesterday—listen to our conversation about using data & storytelling in PR (with broadly applicable ideas!) in the #PRresolutionpodcast. resolution.coveragebook.com/storytelling-w…

And we're live! The fourth #FuturePRoof book is published today celebrating BME talent. Huge thanks to all the talented authors who gave their time and expertise to share best practice and keep the PR industry learning bit.ly/35MOMIG

Pleased that ethics & responsibility in PR is being discussed, because if this is the only punishment for the huge negative outcome of Cambridge Analytica’s work, we do need to do more as an industry gov.uk/government/new…

Friday watch: James & John at Big Ideas Machine interviewed Stella Bayles on #prmeasurement metrics, why SEO should be explored in b2b PR as well as consumer AND what tech we should use when budgets are tight. Full interview here: youtu.be/VMvP_E6ijUQ

A great article on why 'share of search' should be used in marketing measurement over 'share of voice'. People of #PublicRelations this could be a gateway to prove the effectiveness of your brand communications...

📡 NEW #PRresolutionPodcast incoming...

📡 NEW #PRresolutionPodcast Live now on iTunes, Spotify & the link below. Let us know your thoughts on 'share of search' over 'share of voice' 🤔

In the latest edition of FuturePRoof, Alicia Solanki wrote an brilliant chapter on why it's SO important to lose generalised demographics & 'target audiences' in PR & why data-led more-defined interest groups connect & work better. Here's how to do exactly that using Search data.

🔈New #PRresolutionPodcast - this week Stella Bayles explores 'public feeling' with Stephen Waddington. Why it's more important than ever for PR to understand it & the tools we need to do the research bit.ly/publicfeelingp…

No matter what area of PR you specialise in, 2020 has required a crisis strategy! Get expert tips from consultant & author of 'Crisis Comms Strategies', Amanda Coleman in this 30min podcast from Stella Bayles Listen here: resolution.coveragebook.com/understanding-…

I'm looking forward to this next week! Really interesting line up of speakers & take on SEO & PR. I'll be explaining how search data can be used to track public feeling, trust and reputation... #PRmeasurement See you nx Thursday 👇

It started as a chat about FuturePRoof books & resulted in the most important episode of the #PRresolutionPodcast so far. Listen to me & @Mrs_Wadds talk about diversity in PR; from a team & comms perspective, and practitioner vs. publisher responsibility resolution.coveragebook.com/diversity-in-p…

If you work in PR, you have to listen to this. Thank you for tackling such an important issue Stella Bayles and @Mrs_Wadds !

Constant PR question: how do you measure #publicrelations? 🤔 Stella Bayles shares some great insights during today’s PRSA webinar. 👏 PRSA Phoenix #PRSA

"Search tells you what people are thinking," says Stella Bayles. #TeamHirons is tuned in to today's PRSA webinar on PR measurement.

Have you ever got coverage on a site with a DA of 70+? Then you are ~offically~ in the top 9.5% of PRs in the world (kinda) CoverageBook has analysed 1.7 million pieces of coverage by their DA and here's how it breaks down... resolution.coveragebook.com/benchmark-your…

Why CoverageBook? Because we want sh*t to change 🙏🏼👊🏼😘

#PRmeasurement grumble. I do wish more people would stop inferring that a publication/influencers total audience is the sum of how many people might see that coverage. It's not. Here is the problem & my team's attempt at a solution... coveragebook.com/for/credible-r…

Big news 🚀. CoverageBook 2 is here. resolution.coveragebook.com/coveragebook-2… 1/3