We are live at Mumbrella360. @waydebull and Dean Harris (The Navigators) presenting the results of Brand Alpha Pt 2: The Disruption Edition.

Dean Harris when referring to Facebook: “A brand that’s losing relevance and going backwards” #m360 #mumbrella #brandalpha

Wayde Bull on Afterpay, “A brand that is supremely simple, deceptively different”

Sitting ducks are brands that are very longstanding and high spending, is your brand a sitting duck? #brandalpha #m360 #mumbrella360

“The Amazon launch hasn’t captured the minds or in fact the wallets of the Australian consumers” #m360 #brandalpha #Mumbrella360

“IKEA operates on the premise of perpetual beta” #m360 #Mumbrella360 #brandpha

Wayde and Dean taking questions from the audience #m360 #mumbrella360 #brandalpha

“Younger and more urban audiences tend to buy into disruptor brands more often” #m360 #mumbrella360 #brandalpha #QandA

Find your spark with our very own Ash Mustchin at this year’s Spark Festival He’ll be talking all things brand experience, to help your brand deliver where it counts. Ready to bring your brand to life? Register for ‘How to Define an Experience’ at sparkfestival.co/program/view/8…

Trying to understand what’s next? This heartfelt collaboration between Principals and futurist Richard Watson might bring some hope and clarity. vimeo.com/429164541 #COVID19 #Corona #chronology #futurist #whatsnext #hope #pandemic #CovidVic #COVID19au #principals #Change

In this drawing by Juan Downey, swirls of color replace national borders and project the artist’s hopefulness about the potential to overcome the political and geographic separation of people across the Americas. Explore 5 artists who redefine map-making: mo.ma/3feLPCx

Australia’s new #brand has come under much scrutiny since being revealed last week. AdNews asks the #industry to share their thoughts on the new brand and why it does or doesn’t work. Our Group Strategy Director weighs in. adnews.com.au/news/creatives…

This Richard Watson episode of Behind the Brand is a rare opportunity to deeply explore Richard’s insights into the impact of the crisis and what it means for business and brands – and society overall. principals.com.au/behind-the-bra… #Covid_19 #crisis #coronavirus #business #branding

We believe #brands do better when they do good! Through our Good Idea Foundation we #rebranded the Townsville Hospital Foundation to Brighter Lives. Inspired by the iconic yellow shirts of the volunteers, they are now a force for #positivechange! principals.com.au/work/brighter-…

Our work for Brighter Lives featured in AdNews! adnews.com.au/campaigns/prin… #townsville #positive #nq

The latest RMH case study was reviewed on Brand New! What do you think of our work? The Royal Melbourne Hospital Principals Branding Agency #logo #identity #brand

Great to hear how putting customer needs front and centre busted silos at Momentum Energy #customerfirst #customerexperience #cx #collaboration #ccomelbourne

We love #doggydays in the office especially when they are the result of Jo’s 2 year anniversary… instagram.com/p/BhtEBVdDjF_/