Big Fish Tactics: Nike’s Data-Driven DTC Turnaround 🔍 Channel deep dive cut CAC 26%—shifted 40% of ad spend into app & email 🔥 NikePlus cohort hack tripled LTV to $540 with targeted drops 🏬 LTV/CAC insights fueled 40 new stores & +200 bps margin lift Just did it. #finops

Had +20 discovery calls so far w/DTC founders. Here’s what I keep hearing: ❓“No idea what my break-even ROAS is or how much I can spend to acquire” 🥵“Revenue’s up, but cash still feels tight” 📈 “No clue which SKUs actually drive most profits” Feel seen? What would you add?

A must-read for DTC founders 👇 New customer revenue is down — and brands are leaning harder on existing customers to drive growth Increasing LTV isn’t a nice-to-have — it’s survival Are you running a loyalty program or offering tailored upsells to increase AOV? #DTC #LTV #AOV