What’s your take on launching on another marketplace? I was chatting with an app founder today who asked me this. My take: don’t do it unless you’ve hit a ceiling or have resources to test. Otherwise, it’s a fast track to losing focus.

Only 3% of your market is actively buying. The rest are somewhere else in the journey. Some are actively looking. Some feel the pain but aren’t searching. Some don’t even know they have a problem. The buying journey is layered. Your go-to-market strategy should reflect that.

The best products don’t try to change customer behavior. They build on it. That’s what stood out in my conversation with Tamir Or, co-founder of Dondy. From the early days, he and his co-founder Or Schreiber didn’t chase shiny ideas. They asked: Where are customers already

You don’t need a perfect GTM. You just need a Minimum Viable GTM. A loop that shapes every single action you take. Here are 5 quick checks for your GTM loop: - What task or workflow are you solving for your customer? - What alternatives exist today (even outside competing

Who has run Black Friday discounts for their app? ⬛️ I have mixed feelings about them, both as a marketer and a customer. If a customer is already paying full price, it feels like new customers are valued more than existing ones, which can lead to frustration. And if you’ve

Planning your 2026 GTM already? Which ones are you picking from the bingo? And if you choose more than 2… We might as well start planning for 2027. PS. Inspired by Elena Verna’s growth bingo 🖤

What is the most wicked growth challenge for your app?

Sidekick’s discovery algorithm is interesting. It recently recommended an app with just 2 reviews as a top-3 app in a competitive category. 🤔 Does a strong App Store presence matter less now? Curious to hear your take.

Growth playbooks don’t really work the same way for Shopify apps. And let’s be honest… most generic marketing advice doesn’t help much either. And if you're trying to copy what giants like Klaviyo or Judge.me are doing when you’re still early in scaling, that

It's a moment no entrepreneur ever forgets

Are you pulling too many growth levers at once? Or pulling the wrong one for your stage? This is one of the most common issues I see with SaaS teams. Because growth work gets messy fast, and it’s usually a mix of: ➕ Limited hands-on growth experience ➕ Ambition turning into

Anyone using influencer marketing for their app? How’s it going so far?

Differentiating in a market where everyone ships the same features is brutal. Especially with Shopify apps and SaaS in crowded categories, I witness this almost every day. So how do you stand out in a sea of sameness? From what I’ve seen, it usually comes down to one thing:

When it comes to hiring a fractional GTM lead, timing matters more than most people think. I’ve been doing fractional work for a bit over a year now, and after talking with dozens of SaaS teams and working with a bunch, patterns keep showing up. The first moment it tends to