“Powered By AI” Is Not a Value Proposition >> buff.ly/VZ87s1Q by Pavel A. Samsonov for Nielsen Norman Group

Why do so many marketers not want to be marketers any more? Jay Mandel and Emanuel Cinca unpack the burnout >> martech.org/why-marketers-…

It's possible to turn off Google AI Overviews >> buff.ly/JjoyzvI via @Lifehacker

.@Backlinko's Strategy to Get Mentioned and Cited by LLMs >> buff.ly/kHH26zY

AI’s Effect on Professional Services Marketing >> bit.ly/3H7kdCu via Hinge

Why don't people post on social media anymore? >> buff.ly/yALs3Qp via @bbc

Web pages that rank number one in traditional Google search appear in the top three cited links in AI Overviews about 50% of the time >> ift.tt/RfL6TpS by Si Quan Ong 王思权/思權

How I learned to make peace with zero-click search >> bit.ly/3Uba0bl It’s not about acquiring low-intent traffic – it’s about being mentioned and recommended.

GEO calls for a new tech stack. Some tools are built to unearth the prompts that result in your appearance in AI answers. Others are designed to reveal how AI views your brand's niche expertise and product differentiation. Dixon Jones maps it out >> buff.ly/Oxokg1J

Think of visibility not just as a means of discovery, but as a form of premium real estate earned through authority and relevance. Maximize brand presence while tracking how generative AI visibility translates into brand affinity and conversion. bit.ly/45kjyan

5 B2B content types AI search engines love - Comparison pages - Integration docs/open APIs - Use case hubs - Thought leadership on external platforms - Product docs with schema Adam Tanguay explains what he's seeing and what to do about it >> buff.ly/ieqgCbN

Why Carolyn Shelby thinks you shouldn't call it GEO anymore >> buff.ly/nVhUNLB

Are hallucinations and slop endangering your business? How to avoid "AI brand drift" >> bit.ly/46jIwH9

Smarter SEO and paid media collaboration in the age of AI search >> ift.tt/LtNzpTY

Earned media is a major driver of content marketing success, according to the 808 bloggers who responded to the latest annual survey from Orbit Media Studios >> ilo.im/166fy5

Finding citation gaps can be easy. Filling them in isn't as simple as reaching out to people who published influential articles a long time ago and offering data.... 8 GEO Strategies For Boosting AI Visibility in 2025 >> buff.ly/NBDmlEr by @samanyougarg

"What started as a vibrant cultural movement has become a commoditized media buying channel eroding the trust factor it was built on." Hot take: We killed the creator economy >> bit.ly/3I7EJni

Marketing copy for AI tools: strong on promise, weak on details >> ift.tt/FqNc9Tr via Crazy Egg h/t Hiten Shah

Does adding schema really improve the chances of being cited in an AI Overview? The results of this experiment suggest that the answer is yes >> buff.ly/E2LRbQU via Search Engine Land

SaaS companies convert a higher percentage of visitors referred by AI engines than any other organic referrer channel >> bit.ly/46GwZRh Fresh data from Seer Interactive