AI is bringing in a new era of consumer research and even companies like PepsiCo are embracing it. bit.ly/3BnAwU3 #aiinmarketing #aiinadvertising #adcampaigns

Regardless of the importance of psychology, marketers still lack the tools to properly help them understand customer behavior and attitude. Do you agree? #psychologymarketing #psychometrics

Marketers & advertising agencies rely heavily on focus groups, but their insights are often wrong. Wonder why? Read more on why using psychology to understand the focus group partipant is critical to gain better focus group insight @ bit.ly/3jBvexu. #psychologymarketing

There are many ways to use AI in marketing. Here are 5 from @forbes: bit.ly/3zjANWv. #aiinmarketing #artificialintelligence

Nexus A.I. provides the first tool to ”read between the lines” of what a focus group member says and what they really mean. Contact us today for more information. Nexusai.com #focusgroups #adcampaigns #aiinmarketing

Do you think it would be helpful if you could uncover emotional triggers in campaigns before they go live? #adcampaigns #emotionalmarketing

AI is changing the way we do marketing! Can you agree? bit.ly/3mSatQe #aimarketing #machinelearning

Emotion and sentiment have become crucial in global marketing. Take a look at 7 successful examples of #emotionalmarketing from Forbes at bit.ly/3yGxcRF.

In recent years, the prevalence of #unconsciousracism has been highlighted in a number of studies. Here's what one of them found: bit.ly/3zIfkXB. #diversityinmarketing

Market Data: Customers who have an emotional relationship with a brand have a 306% higher lifetime value. So why aren't marketers trying to quantify emotions and sentiment before going live with a campaign? #marketdata #emotionalmarketing

Companies shouldn't give up on focus groups for marketing campaigns, but they should make them better to yield more revenue. Find out how Nexus A.I. can help. NexusAI.com #aimarketing #aiplatform #marketingcampaigns

Nexus A.I. helps global brands identify the best ideas and talent for every campaign. Schedule a demo to learn more about the Nexus A.I. platform today. NexusAI.com #artificialintelligence #aimarketing #marketingcampaign

Interesting article on diversity in marketing, highlighting why the media needs to also encompass disability in their diversity initiatives: bit.ly/3jFaRQb.

AI is transforming the marketing industry and will continue to do so in the next few years. Here's what you need to know: bit.ly/3DLP6WW. #ai #aimarketing