Whether it’s a vintage throwback or today’s design,the 3rd Down Collection has the apparel you need to show off your team’s colors. Featuring the latest t-shirt and hoodie styles for men and women, this collection lets you rep your favorite look with pride newer.ac/24Sidelines

Get the gear you can’t find anywhere else with our Sidelines exclusives, available only at New Era. Whether it's the classic 59FIFTY or the new 9SEVENTY Trucker, both offer a unique blend of tradition and style. Which exclusive cap is calling your name? newer.ac/24Sidelines

New season, new style. Freshen up your game day gear with the Official Cap of NFL Sidelines. newer.ac/24Sidelines

Can you find all 5 differences? 🧐 (MLB x New Era Cap)

Tyson Beckford for Brand New Era™. Icons on Icons. Part II of our Inaugural Season campaign stars Tyson Beckford, once a kid from New York who bet on himself and became the face of a generation — the definition of an icon. newer.ac/BNE-TysonBeckf…

Each team logo represents the excitement, pride and community that make college sports unforgettable. With the season in full swing, it’s time to keep the tradition alive with every game, every cheer, and every cap from the NCAA Collection newer.ac/College24

KICKOFF OF THE NFL SEASON IS HERE! 🏈Drop a GIF of the NFL team you’re supporting this year ⬇️

Okay now, honest opinion time. Fill in the blank: The ___________ will be the Super Bowl LIX Champions!

Kickoff is just THREE HOURS AWAY. How are you celebrating? Reply with a pic of the New Era Cap you're wearing on Kick-Off Weekend 🧢​⬇️

Now a quick question to those who have been repping their teams with the Official Cap of NFL Sidelines: Which 2024 Sidelines cap are you most excited to see your favorite player wear on field this season?​🤔

Kick-Off is FINALLY HERE! We're curious: what is your favorite sidelines cap of all-time? Share with us in the comments ⬇️

Two icons collab. Alpha Industries x New Era is back with new jackets and headwear from select MLB teams. Shop the iconic L-2B and MA-1 bomber jackets and 9FIFTY Snapbacks now. newer.ac/MLBAlpha-x-New…