Nicholas Evans
@n_evans
Operating QBench. Partner at Southport Ventures (investing in B2B SaaS). prev: 5th employee @reverb (acquired by @etsy)
ID: 17304165
https://QBench.com 11-11-2008 05:53:23
2,2K Tweet
968 Followers
1,1K Following
One of the most challenging multi-product questions is how to verticalize GTM. ServiceNow went with a radical choice: expanding from one to five teams in a month. We interviewed Kevin Haverty, the former CRO and current Vice Chairman, on how they did it. The TL;DR ⬇
Pricing is both an art and a science, a balance of growth and profit. There is no right answer or one-size-fits-all approach, so we talked with former ServiceNow exec Alex Saghatelian about the strategic frameworks you can use and the questions you should ask: 1. Pricing is