Search for creative formats that work in your niche. - News style for supplements. - UGC for ecommerce. - Before and after for transformations. Then test all three approaches.

Life hack: - Increase campaign budgets by twenty percent daily when hitting KPIs. - Hold budget for three days when performance declines. - Stop decreasing spend immediately.

Make a list of creative styles that work: ✅ Long form text ✅ UGC videos ✅ News articles ✅ Testimonials ✅ Before and after photos Test all five for every winning message.

Has anyone already tested Sora 2 for UGC video ads?

Facebook changed everything in 2025. Stop using separate campaigns for top, middle, and bottom funnel. Meta now handles multi-step sales funnels within one campaign automatically.

Harsh Truth: Your funnel approach is outdated. Meta personalizes ad delivery per person. Some see top funnel first, others go straight to conversion ads.

Do you wonder why turning off low ROAS ads kills campaign performance? Those ads warm up cold traffic for your high converting bottom funnel creatives.

The reality is Meta uses sophisticated delivery systems to personalize funnel sequences. Your job is creative diversity not campaign structure management.

Make a list of awareness stages: 1️⃣ Problem unaware 2️⃣ Problem aware 3️⃣ Solution aware 4️⃣ Product aware Create ads for each stage in one campaign.

This is for my advertisers who check their campaigns ten times per day. Stop optimizing profitable accounts just because you want something to do with your time.

Stream of consciousness optimization thoughts. Check yesterday performance first. Hit targets scale up. Miss targets three days straight then look for problems. Stop overthinking profitable campaigns.

Yesterday's data tells you if you should scale today. Last seven days tells you what needs optimization. Stop mixing timeframes when making budget decisions.