Would you build a business with your partner?

The first thing we do with clients → Find their guiding statement The core statement that will guide every decision they make moving forward. It communicate who they are, what they do, how they do it, and who they do it for. Everything else we do supports the statement. →

AI won't replace creatives. It's just gonna replace all the mediocre copywriters who've been rewriting each other's posts for the past 5 years.

Men will literally start a podcast instead of going to therapy Women will literally start a personal brand instead of going to therapy. We're all just monetizing our trauma and calling it entrepreneurship.

Most people don't want to be entrepreneurs. They just want enough money to live comfortably and be left alone. I am most people.

If your top 3 competitors disappeared tomorrow, would your customers still know what makes you unique

Your ideal customer has 100 other options. What's the ONE thing that makes them choose you?

I built a business with my partner (Whom I met on LinkedIn) Before Jason Dellatolla, PhD(c), I worked mainly as a freelancer. I had no intention of it turning into an agency. I was scattered doing too many things: → branding → copywriting → content creation → video

What would happen if you stopped trying to be 'better' than your competition and focused on being 'different' instead?

What's the most expensive brand mistake you've made because you rushed the process?

Poor conversions, retention issues, falling revenue. These are the first signs that something is wrong. The knee-jerk reaction? Quick fixes: new website, visuals, price cuts, and offers. But this creates a downward spiral: → The new website solves the wrong problems →

If your top 3 competitors disappeared tomorrow, would your customers still know what makes you unique

Your ideal customer has 100 other options. What's the ONE thing that makes them choose you?

What would happen if you stopped trying to be 'better' than your competition and focused on being 'different' instead?

Because you rely on surface-level research... You build products based on what people SAY they want. Because you build based on what they SAY... You create offerings no one actually buys. Because no one buys your offerings... Your marketing doesn't resonate. Because your

A founder just told us their business communication strategy "isn't a priority right now." blinks in disbelief Not a priority? EVERY person who could give you money will read your message. EVERY. SINGLE. ONE. Think about it: → Your website → Your emails → Your

When was the last time you lost a deal and realized it was because your brand message wasn't clear enough?

What aspect of your brand keeps you up at night that you're too afraid to change?