the biggest opportunity for web3 marketing right now isn't CT. it's being the default answer when someone asks AI: 'where do i build?' or 'where do i start in crypto' or whatever is the closest question

most crypto companies are doing the same thing everyone else is doing ; bots ; kols ; airdrops very few are looking into what's a big white space outside this ; search/ geo ; paid ads ; ugc double down on the latter while there's still time

hot take: narratives are BS if you can't answer ; what your product does ; who it's meant for ; why should i care ; how it's different/ better ; what's the onchain/ offchain proof no amount of 'making up words' will make your project succeed

it’s hilariously easy to win in crypto look at most projects. 90% of them only ever talk about updates and announcements ; no distribution ; no storytelling ; no brand if i removed the logo and swapped it for another one, you wouldn't be able to tell the difference

lesser known growth marketing tools (that you should bookmark) ; gauge/ profound (ai search) ; ahref/ semrush (search) ; phantombuster (b2b ads) ; data studio (advanced ga) ; gleam (web2 zealy) ; taboola (web2 advertising)

everyone in crypto obsesses over quick fixes ; bots ; kols ; airdrops no one wants to do the long boring work ; strategy ; storytelling ; community the real alpha? doing the work everyone else avoids