ChatGPT pulled in 55.2 billion visits by June 2025. That’s an 80% jump in a single year (Search Engine Land). Sure, search engines still get 34x more traffic. But that gap is closing fast. Which means one thing: your content has to work for both Google rankings and AI

Your login pages are secretly destroying your SEO rankings. Google's Search Relations team just confirmed what we've been seeing in audits for months. When multiple private URLs (like /profile/settings or /checkout/order-history) redirect to the same generic login form, Google

AI search is sending users to broken pages 3X more than Google. Ahrefs dropped a study analyzing 16 million URLs with some eye-opening results. ChatGPT leads the pack with 1% of clicked URLs going to 404 pages. Google's rate? Just 0.15%. Here's what's actually happening: - AI