The most dangerous addiction today isn't a substance. Research on 100,000 people confirms that heavy short-form video use is just voluntary cognitive decline. We are actively training our brains to fail at hard tasks. If you can simply sit with a problem for 10 minutes without

Unconscious incompetence Conscious incompetence Conscious competence Unconscious competence Repeat

Confused between the laws of human nature 48 laws of power any recomms?

Every manager’s playbook?

If people are naturally averse to the truth, playing to their myths and fantasies is the easiest way to manipulate them This includes 1:1 conversations too

Jaiswal ko bhi aj hi century maarni thi? 😭

Indian Cricket scene so complicated, Jaiswal’s well deserved century is pinching because there was a hattrick possible 🥹 Kohli for World No. 1 🙏

Parasocial relationships, aka fandom, is what takes any sport to global existence

I wish there was a way to just write on X without having to see any feed, tired of consuming now

The point of maximum freedom is also the point of maximum uncertainty

When it really works, human psychology feels like magic People start doing things without realising why they’re doing it

Everyone amazed at Spotify Wrapped being a simple query output don’t realise where the magic happened

When content creation for masses basically becomes supplying slop, would you still do it?

India’s premiumization opportunity is not only about monetary class but also civic differences People in the same class can have huge habitual differences in using public spaces like washrooms, flights etc Atleast one group will pay premium to NOT share these with others

Courage hires Agency Agency hires Talent Talent drives Outcomes

Don’t try to find logic in places where intuition prevails