Most creators think engagement equals influence but their audiences prove otherwise The best creators I work with have audiences or communities that actually follow their content and take genuine advice from them Surface-level engagement from followers who never take action

Most projects in crypto don't actually have communities They just have incentivized audiences waiting for airdrops - just because your telegram or discord has a few hundred members, it doesnt make it a real community - most projects dont actually invest in building communities

Everyone talks about "adding value first" in networking Real networking isn't about finding ways to help successful people. It's about becoming genuinely useful and interesting so people want to stay connected with you. When you're solving problems and creating things,

I've worked with hundreds of creators in crypto across six figures worth of campaigns The ones who succeed all do these things: > They turn down projects that don't fit their brand > They spend days researching before creating any content > They care more about maintaining

The best time to start building an audience isn't when you have something to sell, it's years before you have something to sell Most creators cash out on their audience then wonder why they cant build a personal brand

Most entrepreneurs optimize for being right instead of being useful They create content to prove how smart they are instead of solving real problems Are you trying to prove you're smart or prove you're useful?

Counterintuitive lessons from working with 200+ creators: - The most successful creators are the most boring behind the scenes, they're disciplined and love to do boring work - Consistency beats creativity every single time - Small engaged audiences outperform large passive ones

Ironically, the best networking happens when you're not trying to network I've gotten more opportunities from casual conversations over coffee/ dinner than from formal networking events Stop optimizing for "strategic connections" and just start making real frens

The best Web3 marketing is about becoming genuinely useful to a community, not just buying their attention Everyone's too focused on the 'attention' and not enough on the real value

Everyone loves working with creators when the price goes up And everyone thinks creator marketing is "a waste of money" when the market is flat Just look at how brands treated creators during the bear market vs now in the bull run People only want to invest in creators when

Most creators will become either of the two: The Audience Builders: Focus on follower count, engagement rates, and broad appeal. They're optimizing for attention and vanity metrics The Community Builders: Focus on depth of relationships, audience retention, and specific value

GM How it feels looking at the markets today

The creators who make the most money spend the least time creating content I've met a lot of creators who know to create leverage They build systems, hire teams, and focus on strategy while others grind out daily posts, replies and waste time on manual tasks The content game

Most marketing budgets are just paying for temporary attention that dont drive any conversion or business outcomes Few know how to actually maximize budget spend to scale their marketing and drive results for their products

Some creators asked me how to negotiate without sounding desperate The simple answer is: be willing to walk away from bad deals The moment you're willing to say no to opportunities that don't serve you, better opportunities will come The problem is most creators are too

Hot take: Most Web3 "communities" are just groups of people waiting for airdrops The difference between community building and audience farming is that real communities survive even without tokens/ airdrops/ financial incentives People don't understand how much it requires

serious creators vs farmers - engagement farmers will shill anything that pays them - serious creators spend a crazy amount of time perfecting content - most brands will pay both regardless

Most brands probably waste 70% of their creator budget They overpay creators with large followings who know nothing about their product Then they hire agencies to send generic briefs and expect creators to do the work and then they wonder why things dont work out

A lot of conferences have become networking theater instead of actual relationship building If you're planning to attend any events this year, you gotta be really careful where you spend your time

Most people confuse being busy with being productive The best people I've worked with say no constantly and its not about productivity hacks or tips but about being careful of your time and mental energy I've learned to protect my time fiercely and only work on things that