July is a record setting month for sales. Back-to-back record days—18 leases each. And 144 leases signed in just two weeks. We’ve been tightening up our process and leveling up training—especially around how we handle sales calls. The team’s been relentless. Fast on the

“What would this look like in a decade at scale?” That’s the question I ask before we build anything. A brand new role. A maintenance workflow. Even the format of a spreadsheet. If it won’t hold up under scale, we redesign it—or we don’t build it at all. Because if you wait

“Partner with me. I’ll bring the money.” “Let’s JV — I’ve done this before.” “Give up a little equity to go faster.” Heard it all. Said no to all of it. Not because I had it figured out… I didn’t. But I knew if I learned the game myself, no one could take it from me. So I

770 units closed so far this year. The more you understand operations behind the business, the more you’ll see opportunities. You’ll also want external factors like higher rates because it’ll separate those that can see the opportunities and those that can’t or won’t until

We over complicate a lot of things in business. Just start by focusing on doing the simple things at an elite level and watch how quickly everything else falls in place. 1. Answer the phone 2. Do it by the 2nd ring 3. Answer it with a smile & energy to make someone’s day

We had 2,200 job applications in 2023. 4,900 in 2024. And 4,928 in the first 6 months of 2025. From those, we hired 43. Less than 1%. At this stage, every hire matters. One wrong fit slows a department. We don’t care what's on paper. We hire grit. People who live our culture.

Fresh paint, new nets, new balls, rototilled sand. Done. Every year, we review every property's amenities and try to add value. Sometimes it doesn't take a lot, but that's the point. Do the little things, they stack up. We added a dog park here, upgraded pool chairs/tables,

August’s been solid: •$2.2M in new hard money loans across 3 states — fun deals I’m excited about for the investors. •Found some opportunities in my PM business — fixing systems and building the team to level up. •Don’t need to be in the business anymore, but I do need to

First half of the year: 56,090 bills paid 200,000+ invoice line items reviewed Scaling isn’t just about grabbing more deals. It’s about staying organized with the ones you already own. As I grew, I made it just as much of a priority to scale my finance team, systems, and

If you’re the founder, president, or CEO and you’re the first to spot a problem—your real problem is people or process.

One of the biggest mistakes I’ve made scaling: When leaders miss, it’s easier to jump in and “help” than to stop and coach. But that’s not helping. Not them. Not the business. Long-term growth comes from slowing down, developing people, and letting them own it—even when it

Paid the first half of a big property tax bill earlier this year. Finance team paid it… but $10 short. Nobody tells us. We pay the second half this month. Still nobody says a word. Later, finance double-checks and finds a random $2,425 bill left over. So they call the

93.6% of teachers buy their own classroom supplies to start the year. They’re already underpaid. They shouldn’t also be paying to teach our kids. So we put out a message in every city we own apartments in: if you’re an educator, tell us what you need. We ended up funding

The harder I work on operations, the more ‘good deals’ I start to see.

I meet many people with “ideas” but very few that can execute or build teams to execute. Big difference.

"Good investors don’t sell investment advice." Naval

August has been hot for leasing, 22 signed yesterday and might hit 300 for month. In the midwest, super important to close out strong in summer as fall leads start to slow and then you are into winter(where leasing freezes too) Trending better than LY but wood to chop yet.