BUILDING CONTENT COMMUNITIES 2# - FOOTNOTES Take the GetFisk! series of thrillers by Lynden Gillis. As the plot leads the characters to fictional adventures in different locations, hyperlinks in the ebook link to facts underpinning the narrative. 2/7

BUILDING CONTENT COMMUNITIES 2# - FOOTNOTES Sometimes these are like virtual footnotes (Footnotes in pulp fiction? How radical is that?), and occasionally they link to external websites, too. 3/7

BUILDING CONTENT COMMUNITIES 2# - FOOTNOTES The links don’t get in the way of a speedy read, but they add a depth of interest that’s normally missed. The format allows illustrations and animations to be added as well. 4/7

BUILDING CONTENT COMMUNITIES 2# - FOOTNOTES Authors of all kinds of nonfiction may see the benefits to such an approach as well. A travel writer might like to share a bit more information than the constraints of the published format allow. 5/7

BUILDING CONTENT COMMUNITIES 2# - FOOTNOTES Food writer's might enjoy adding anecdotes that may not make it into a traditional cookbook format. These additions increase personal insights that readers of all kinds value, reinforcing loyalty and can lead to increased sales. 6/7

BUILDING CONTENT COMMUNITIES 2# - FOOTNOTES Authors’ websites can even be used to encourage crowd-sourced contributions. 7/7

Published 30 years ago, Matilda still can teach us a thing or two ...

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