A vote for the GOP is a vote against women. #RoeVWade

A lot of great marketing loses its soul in a shared Google doc.

My phone REALLY seems to want me to say “we’ll” when I mean “well”

I mean how does this not just warm your heart 😭

The two toughest things to accomplish in B2B marketing: 1. Buy-In 2. Alignment

None of us should accept a future in which our daughters and granddaughters have fewer rights than we did.

I spent 3 days in Boston and only 3 people told me about their Irish heritage. Should someone check on Boston?

Too many B2B brands obsess over what their website looks like but never focus on why people will choose to visit it.

Aspire to build a team that feels confident about the strategy, valued as individuals, supportive of each other, empowered to take risks, and safe enough to fail.

The Golden Rule of Marketing: ⭐️ Respect Your Audience ⭐️

Great creative elevates great copy. It does not compensate for bad copy.

Lead gen ads should never be the first touchpoint with your brand. That’s charging a fee to read evidence of your expertise.

B2B Marketers - the landscape has changed dramatically over the past few years. To stay ahead of the curve, your mindset & strategy need to evolve. What is the most important shift you need to make? Listen to this episode with Liam Moroney to find out: sirkinresearch.com/marketing-revi…

Lead gen is like fast food. It feels like a bargain, gives you a quick hit, but ultimately doesn’t satisfy your hunger.

I really thought I’d have digitally transformed a lot more stuff by now. All I did was buy a lot of tech.

Downside of the LinkedIn laughing emoji: When I post something that I hope is funny, a thumbs up now feels like a "well, at least you tried your best."

Don’t let a great idea that’s hard to measure be shelved in favor of a mediocre idea that’s easy to measure.

How did you end up working in Marketing?

They say never meet your heroes. Rand Fishkin (follow @randderuiter on Threads) is the exception to that. He was brilliant, and absolutely delightful.

Before you try to market yourself to be bigger than you are, ask this: can being small my my advantage? People like Rand Fishkin (follow @randderuiter on Threads) do this exceptionally well, and so could you. #twittermarketing