One of the reasons ads are ineffective? They thrive in vague language. "World class service" means nothing. "We pick up on the second ring" evokes a feeling. Vague language makes the advertiser feel good. But specific language makes customers feel good. Know thy priorities.

You’d think a new food hall would want to tell you things like, I don’t know, what restaurants & bars are in there and when they’re open. Maybe let you see a menu, perhaps book a table. But no, just a website with their logo. Useless. whiteclothhall.co.uk

For your drinking pleasure tonight. A Bulgarian Merlot-Syrah blend to go with steak and roasted root veg, followed by an Argentinian Cabernet Franc to go with some runny cheese.

Went to see Bettlejuice Beetlejuice last night. And Ms Bellucci was just as beguiling as David Lynch remembers her.

Hi there Lodge Cast Iron I’ve just bought an infrared thermometer gun to help make sure I’m preheating my cast iron skillet to the right temperature to avoid food sticking. What temp should I be aiming for to get a good sear on a chicken breast? Thanks!

“In Springfield, they’re eating the dogs. They’re eating the cats.”

My infrared thermometer is here. And to confirm, yes, when I use it I will be pretending it’s a laser gun and I’m in Star Wars.

His next job could be in cyber…

Word and Excel documents in Teams. I mean, just why?

BRB. Just pitching a gritty, urban reimagining of a beloved children’s classic

“Complete confidence in your package.” Well, I’d like to think so but you can never be 100% sure…

LinkedIn continuing to be the gift that keeps on giving. Apparently Sam Altman took a year off between jobs and boom — next thing you know he’s worth $1bn!

Blue Velvet Producer: "David, we can't afford a Lumberton sign on the ice truck." David Lynch:

ChatGPT won’t kill consulting because you don’t pay the consultants for the recommendation You pay them for the branded rubber stamp + political air-cover for the strategy you were going to implement in the first place

Can’t help thinking they missed a trick not calling these n&n’s

a friend sent this to me

There’s an awful lot of denim in that photo

This is my current bête noir. There are 2 coffee shops in More London using these, and you have to go through about 8 different screens to order a white americano. Rather than, you know, just ordering from the person standing behind the counter looking bored.

Entry #175 in the pantheon of great tribute act names

If you’ve ever wondered why Britain feels so shit these days, just take a moment to consider this.