#Marketing #AI #GernerativeAI (#ChatGPT) #Ethics #Sustainability Join us today at 1pm on #Clubhouse or #LinkedinLive : linkedin.com/posts/kelvingo…

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Bad briefs are a major problem. Institute of Practitioners in Advertising (IPA) says they waste 26% of budgets. Briefly is an AI tool helping marketers write better ones. Trained on effective campaigns. Like Grammarly for briefs. Such a smart use of AI. Good luck with it Briefly. trybriefly.com

Yesterday Scottish Enterprise signed a collaboration with Innovate UK and our CE Adrian Gillespie says this signals a strong commitment to developing the innovation ecosystem in Scotland and focussing on many innovative industries from space to emerging green energy technologies.

The computing pioneer signed a letter in March alongside Elon Musk calling for a pause in the development of the most powerful artificial intelligence (AI) models. AI could make scams harder to spot - Wozniak buff.ly/3QSQPCj

Sam Altman to return as OpenAI CEO after his tumultuous ouster: buff.ly/3Rbgntp #Marketing #ChatGPT #OpenAI #DigitalMarketing #GenAI #ArtificialIntelligence

Why food discount stickers may be a thing of the past - buff.ly/46xAhUY

AI: EU agrees landmark deal on regulation of artificial intelligence buff.ly/486XxKA

California’s Generative AI Report Addresses Benefits and Risks of AI: buff.ly/487QZvo

A large company boosted sales with an easy persuasion strategy 👈 They achieved their results after consulting my colleague, Dan Rowden. Gregory Neidert. In this slideshow, you’ll discover: 🟡 What Dr. Neidert advised them 🟡 Why this strategy was so effective 🟡 How you can apply

AI and the future of humanity | Yuval Noah Harari at the Frontiers Forum buff.ly/3RqP91N

Sam Altman on OpenAI, Future Risks and Rewards, and Artificial General Intelligence buff.ly/41t5uYg

"If you're not prepared to be wrong, you'll never come up with anything original " Watch the most popular TED Talk of all time from the late Sir Ken Robinson buff.ly/2RLkQWD

This Much I Learned: Boots’ CMO Pete Markey on marketing leadership buff.ly/3RvmOaE

The Age of AI has begun: buff.ly/3yTM5Cr #ai #ArtificialIntelligence #marketing

An official guide to prompt engineering for ChatGPT (directly from OpenAI) See: buff.ly/3RAmFTi #chatgpt #generativeai #marketing #ai

As gen AI advances, regulators—and risk functions—rush to keep pace | McKinsey buff.ly/3RPDMlo

Happy 😃 🆕 year 🥳 ! We celebrated this evening with family & friends, and hope you will have a happy, healthy and blessed #2024. #happynewyear #newyear2024🎉 #grateful

#Ads #Creative

These, at Sainsbury's, Ocado, etc, have to be one of the most successful pieces of simple value creation in ages. Take a moribund, commoditised category, do a bit of decent innovation and then brand it distinctively. Kerching.