Great honor to be part of this amazing list of CMOs and leaders who come together to help the industry accelerate change and discuss key topics like authentically connecting with community. The 1st discussion was genuinely powerful…lnkd.in/gt3Q_YA lnkd.in/gzvJPtz

Congrats to Alejandro Agag, Ali Russell and all the great team at EXTREME E. Great initiative for Lewis Hamilton as I do believe that Motorsports is uniquely positioned at the intersection of sport, entertainment and social purpose…lnkd.in/gndTucm lnkd.in/gSd-PSA

Big day for the Sports universe and 15 minutes to the start! Excited to be a part of the Expert Jury Panels for HYPE Sports Innovation's DEMO DAY 🙌 #HYPEGVA2020 #sportsindustry #sportstech #fanengagement #sports lnkd.in/giRkzmi

SPOILER ALERT: the world record for concurrent viewers on #Fortnite will be broken this Saturday at 8.00pm ET Why? because #BTS is coming theverge.com/2020/9/21/2144…

Thanks to InSport Education for the great opportunity to be a speaker for their 'Sport Business Strategy' online course for the students at the University of Oregon last week. Sport is beautiful...🙌 #sportsindustry #education #fanengagement #genz #sportbusiness #Marketing

The future of commerce will be algorithmic and with "as close as possible" to zero click. Potentially the ultimate answer to remove the "customer attention" challenge...and what you need to do that? A LOT of 1st party #data...😉 #Amazon theverge.com/2020/9/29/2149…

Some updated insights about GenZ 👇 3 striking stats for me: 👉Snap chat still preferred social media platform (and Tik Tok now number#2). Don’t underestimate Snap in our GenZ Marketing strategy😉 👉Video games hold 10% of total…lnkd.in/gd4_-iu lnkd.in/g4Xrby8

I don't like the idea to define #TikTok and #Reels content as "TV ads" but I do believe that short form digital content (brand led or User Generated Content) is a massive opportunity for brands in their media plan including for conversion purpose. marketingweek.com/tiktoks-reels-…

Quand l'urgence crée l'élégance. Bravo BURGER KING® FRANCE 🙌 Marketing is beautiful... lnkd.in/gTgaFW8

3 recent moves showing that Walmart is embracing very well the new "Customer Attention" Economy built around one currency: Customer Engagement 👉 7.5% stake in the TikTok US Operations. Benefit? To build know how around the the f…lnkd.in/gu2rRep lnkd.in/gJRVzHU

2 stats from Morning Consult explaining why this move from the #NFL is one of the multiple examples in the paradigm shift that Sport needs to embrace URGENTLY to re-engage #GenZ 👉 53% of Gen Zers identify as sports fans, compare…lnkd.in/gGAAaPe lnkd.in/g_heP7n

The power of having a "data-driven" Marketing in a Covid-19 era 1) Double down on Customer insights including the digital trends 2) Translate data in insights 3) Connect and inform the more "actionable" teams about these insights (…lnkd.in/gJmFrh5 lnkd.in/ghVXF84

One figure to summarize why #podcast and audio content will become a major touchpoint in Marketing strategy for the years to come? $1 billion 💰💲 What is this figure? That's the amount #Spotify invested in the last 2 years in pod…lnkd.in/gV35WsZ lnkd.in/g5kyEzG

A additional element in the vertical integration at Amazon: Consumers are paid to provide their 3rd party shopping data Why it matters? 👉 82% of US households have an Amazon Prime Membership which means that, combined with their…lnkd.in/gxqFDKa lnkd.in/gAuRTF5

It took 14 years for #YouTube before the 1st channel reached 100 million subscribers. And you know how long it took for #TikTok?...🤔 Less than 3 years! 👀 Why it matters for brands? 👉 Because it's the confirmation that Influe…lnkd.in/e8JqVvd lnkd.in/ezM2WY9

This is a unique moment to be in the sportstech universe Ironically, especially in these times the global brands are scouting for new tech, innovation and solutions. If you have a sports tech solution and would like to join the major league, it’s time f…lnkd.in/gVspKEK

Join me at the SportsPro Media OTT Summit 2020. I'll be Moderating a panel on "Innovating Live Media Rights with Blockchain" with Richard Craig-McFeely from AWS and Shane Warden from ATP Media Taking place tomorrow 2nd December at 12:10 GMT, tune in to…lnkd.in/g7N6s4N

"We all have a plan until we get punched in the face". This quote resonates to me after having 5 different discussions with executives in the last week asking me how to help them making tangible for their CEOs or Boards the importance of new customer be…lnkd.in/guWUQps

Great article from Mark Ritson about Jeff Bezos obsession: Customer Without market orientation (aka Customer Centricity), market research is useless. Without insights, market research is powerless. Without actionable plan, insights are meaningless Marke…lnkd.in/gNzCcmt

Join me at SportsPro Media OTT Summit USA this week. I'll be moderating a panel on an hot media topic "how to develop coordinated OTT commercial strategies" with Navin Singh from the United States Golf Association (USGA), moritz loew from NPAW — Nice…lnkd.in/gGN3pbP