11 cold email tips that have helped me book 468 sales calls in 2022: 1. Your email should be focused on the READER, not YOU. People only care about what you can do for them. 2. Follow the "2:1" rule. You should be speaking to the prospect 2x as much as you talk about yourself.

This is the Site Abandon Flow email. For anybody who goes active on the site but doesn't view any products or go any further down the funnel. Address their browsing, offer a helping hand, show them bestsellers. You can get very high engagement on this email, like the below.

My most successful sale email campaign schedule that has helped generate $40,000,000

Adding $97k in email revenue starting from a fresh account with nothing. This is just what we do.

Lots of fly by night types in the brand game Brand blows up for a year or two and gonzo, never heard about again Very few have longevity in this game… longevity requires founder to jump through more hurdles than a clown convention those are the ones you respect & learn from

Your ad's missing the mark because it doesn't: > Grab attention > Stir up the problem > Connect on a personal level > Deliver a worthwhile solution > Motivate immediate action Human psychology beats guesswork every time. Choose clarity over cleverness!

i was upset about having to pay 70K in taxes the other day. then my friend just told me how she got laid off with no warning and now she’s worried about where her income will be coming from..

Year over year month over month day over day brick by brick keep refining elevating the right way. Build something real for longevity not damaging short term wins

overthinking is just fear in disguise

The only way to stay sane while using social media is to delete the apps every time you’re done using them

people say it didn’t work but they never really tried

Every single ecom dude is hyped about AI right now and don’t get me wrong — it’s insane but 99% of you are thinking about AI for ads the wrong way Yes you can generate AI UGC, comic strips, before & afters you can get AI to write scripts, spit out visuals, hooks, statics,

Copywriting Rule: Specific sells. Vague promises sound nice. Specific ones feel real. Don’t say “fast shipping.” Instead say —> “delivered in 2 days.” The more concrete your copy, the more believable it becomes.

Marketing Rule: Frequency builds familiarity. Familiarity builds trust. Trust drives conversions. People don’t buy the first time they see you. They buy when they’ve seen you enough to believe you. Stay consistent. Stay visible. Stay valuable.

you're not burnt out you're undisciplined

revenue is a reflection of how clear your offer is

Marketing Fact: The real goal of marketing isn’t just visibility. It’s preference. Anyone can get attention. The best brands earn trust, loyalty, and top-of-mind status. Don’t just be seen. Be chosen.

I just analysed a video ad that's generating INSANE results by positioning airlines as the villain. Here's why this "David vs Goliath" storytelling approach is crushing it for The Foldie right now👇:

Just found 3 static ads that are absolute money printers. These are masterclasses in conversion psychology: SKIIN: Social proof + mapped benefits Billie: Visual problem elimination Frey: Problem-first education Dead simple. Bloody effective. No fancy production needed.

Marketing Fact: If your audience doesn’t feel seen, they’ll scroll right past you. It’s not about being louder. It’s about being more relevant. Speak their language. Reflect their reality. Make them feel like you get them.