This article talks about the “purpose gap” - the disconnect between what organizations say, and how stakeholders believe they act: ow.ly/aVyE50HRxoV At IRG, we believe that fixing this purpose gap is actually the Ikigai of Marketing: ow.ly/1s0A50HRxoT

This week’s Seeds of Growth features three incredible leaders from our community and their approach to managing their teams. The Seeds of Growth offers curated CMO insights to help marketers drive more humanized growth. ow.ly/rTQH50HXGrV

About 50 CMOs and other growth leaders joined the WPP & Institute for Real Growth Roundtable this week. Presentations from Frank van den Driest and Marc de Swaan Arons. Reflections were provided by a stunning panel consisting of Conny Braams, Philipe Devrijvere and Nick Knuppe.

Great article by IRG100 participant 2022 Ella Mckay. Purpose isn’t just about the numbers. “No one wants to be embarrassed to tell their friends who they work for, especially when so many people are turning away from the corporate world.” ow.ly/MIuo50HXn4K

IRG participant of 2021, Waqas Ahmed, recently edited the Unesco Universal Declaration on Cultural Diversity book. The book is a compilation of articles from 35 leading artists, activists, scholars, and leaders of international organizations. khalili.foundation/cultural-diver…

We often talk about purpose as a crucial component of humanizing growth, but as inflation rises around the world we recommend you to read this piece by @ChrisBurggraeve about the importance of the P of Price: ow.ly/twBr50HYuFW

At the IRG we are deeply immersed in the stakeholder vs shareholder discussion. This article describes how you can empower colleagues to drive humanized growth for the business in an agile way, whilst adding more meaning to colleagues' day to day job.   ow.ly/aIox50I5S0P

Join my co-founder Frank van Driest March 11th as he sits down with The HEINEKEN Company CEO, Dolf van den Brink. A conversation about his personal journey and the transformation he is leading in the business. Register here: ow.ly/u9ft50I5IV3

Today 71% of respondents agree or strongly agree their company is shifting towards embracing a more Humanized Growth agenda: long term value creation for all stakeholders: colleagues, customers, communities and shareholders.

The latest HBR contains a special on Purpose. This article helps to adopt a mindset of practical idealism. Much needed when balancing commercial impact and societal impact. ow.ly/4HfN50I5TGT

Very extensive research by the Morgan Stanley Institute for Sustainable Investing finds sustainable funds offer investors comparatively lower downside risk—as well as impact on a broad range of environmental, social and governance issues. Find out more: ow.ly/g1ga50IaUBH

Apply now for a new CMO Leadership Program from the The ANA and Institute for Real Growth for senior marketing leaders. More info and registration at cmoleadershipprogram.com

The next Humanizing Growth Series with Optimizely will be joined by CEO Alex Atzberger and KirstenAllegriWilliams who will discuss their learnings and leadership lessons from working with the world’s best companies in the world. Sign up at: ow.ly/6Uhr50IaV0Z

Every now and then the business vs government discussion fires up at the IRG. Should business do more, sure. Should governments do more, no doubt. Have a read on this article on the rise of ESG investing and the role governments play in boosting it. fastcompany.com/90706552/esg-i…

This research shows “mission-driven” companies have 30 percent higher levels of innovation and 40 percent higher levels of retention. ow.ly/MIr350IiuQx

Is the world better off because your business is in it? This is the central question in the next Humanizing Growth Series with Paul Polman; author of a Financial Times Business Book of the Year ‘Net Positive’. Sign up for the webinar on: ow.ly/RSG550IpXWB

Listen to our second conversation with Paul Polman on ‘how to’ transform an organization to Net Positive, including practical advice and the core principles and characteristics of Net Positive leaders. Find the on-demand webinar here: instituteforrealgrowth.com/conversation/P…

A useful frame of reference when reflecting on the ‘great resignation’ and building an employee experience. Thanks to Rashmi Bhaskar Mukherjee. weforum.org/agenda/2021/10…

Last week Philip Thomas shared his insights and wisdom on -The effects of creativity on business results -Why brands should stick to their agencies -Why the biggest performance marketers are coming to Cannes Watch the full conversation at: instituteforrealgrowth.com/conversation/P…

Last week the IRG team presented the latest insights on humanizing growth in India. Together with WPP we organized CMO Roundtables in Bangalore and Mumbai. It is very clear that the IRG purpose is relevant and on point everywhere around the world.