Does your executive #socialmedia program need a ghostwriter or a digital marketer? In our latest article, we outline the differences and why one choice makes more sense for those looking to build a strategic online presence. influentialexecutive.com/why-your-ceos-…

How should marketers use #socialmedia to position their CEO as a brand leader? It starts with #thoughtleadership. Tell an effective brand story by creating engaging content and connecting with potential customers and stakeholders. Read more from Forbes: forbes.com/sites/johnhall…

"Does Bluesky have a place in my #socialmedia strategy?" We see it as a potential complement to your existing strategy, offering opportunities for experimentation. For now, LinkedIn remains the gold standard for more #executives in terms of impact.

If you missed it, we highlighted five executive social media trends for 2025 that can help leaders open doors to stronger networking, greater influence, and authentic engagement. Get our insights here: influentialexecutive.com/5-executive-so…

Influential Executive has a brand-new website! 🎉 Our refreshed look makes it even easier to explore how we help executives establish their thought leadership and build influence online. Check out our new look here: influentialexecutive.com/?utm_source=tw…

A strong executive social media program isn’t built by one person — it’s powered by a full team of strategists, copywriters, designers, analysts, and more. Learn about the different specialists behind our executive social media programs! influentialexecutive.com/experts-behind…

What executive persona are you? 💭 We dive into 3 examples below. These personas help business leaders build stronger connections and shape their online presence. Stay tuned as we explore other executive social media personas!

LinkedIn is where business leaders connect, engage, & make decisions. With millions of decision-makers actively using LinkedIn, it’s clear that this platform is key for strategic networking & business growth. How often are you on LinkedIn?

Should executives take a hands-on approach to their social media, or delegate it to a dedicated team? 🤔 This question isn’t as simple as it seems, and the right choice depends on several factors. Read our latest insights! influentialexecutive.com/hands-executiv…

#AI is transforming industries, but #thoughtleadership remains distinctly human. While AI can automate tasks and generate content, it can't replace strategic and unique perspectives that define true leadership. Inc. shares tips on how to stand out online. inc.com/entrepreneurs-…

By using the right hashtags in their LinkedIn post, CEOs and executives can expand their reach and connect to key conversations that matter most to their audience. Sprout Social shares more about hashtags in its updated guide.sproutsocial.com/insights/linke…

A viral post might rack up thousands of likes, but is it reaching the right audience? Is it sparking meaningful conversations? Our latest article explores some of the most common social media KPIs — or key performance indicators. influentialexecutive.com/executive-soci…

From being worried about using #socialmedia to getting over 18K followers on LinkedIn, read Business Insider to learn how Hootsuite's CEO established her digital presence.businessinsider.com/ceo-grew-linke…

Are you in the driver's seat of your professional reputation? Or are you letting others steer the conversation? A strong social media presence is about leadership, credibility, and ensuring your expertise is recognized in the right conversations.

Executive personas play a large role in how their digital presence is perceived. We explore how different factors like the executive's personality, the content they share, and their business objectives all contribute to their social media persona. influentialexecutive.com/what-executive…

The most effective CEOs today are not only leading their companies but also shaping conversations. A strong executive social media presence builds both a personal brand and amplifies the visibility of the entire organization. Read more on MSN. msn.com/en-ca/money/ot…

The rise of the "corporate influencer" signals a shift and highlights what we've known for a long time: people trust people more than they trust brands. C-suite executives and business leaders are creating a real business impact on platforms like LinkedIn. shortyawards.com/shorttake/corp…

Wondering when to post on #LinkedIn? Is it on Monday when people are returning to the office and catching up? Is it during noon when more people have downtime? Sprout Social shares new insights: sproutsocial.com/insights/best-…

Who's the subject-matter expert (SME) at your company, and are you strategically positioning them on socials? When their expertise is shared externally, it can shape how your industry thinks. That’s where thought leadership comes in. forbes.com/sites/rheawess…

We highlight 4 executive personas that you've most likely come across on #socialmedia. How do their personalities play a part in their content? What business or personal goals do they hope to achieve using social media? Read our in-depth analysis below! influentialexecutive.com/what-executive…