Delighted to reveal I will be an official ambassador to the UCI Track Champions League, an exciting new race format from @Eurosport and UCI Track Cycling starting in Nov 2021! #UCITrackChampions #TrackCycling 🚴🏻💨

Delighted to see that ‘Be Amazing!’ made it into Culturefly’s ‘Best non-fiction books to give as a Xmas present’ this year! Thank you! A huge amount of effort went into writing the book and I’ve been blown away by the feedback. culturefly.co.uk/the-best-non-f…

Sir Chris Hoy here we are on our third HOY bike! Milly was amazed that ‘Chris the Champion’ had written on this one too 😂 Merry Christmas 🎄. HOY Bikes

Audio recording of Sir Chris Hoy ‘s ‘Be Amazing’ coming soon ... can’t wait! #beamazing #newbook #audiobook #chrishoy #kidsbooks

INCREDIBLE turnout for today’s ride on Zwift 1700!! Thanks to each and every one of you. Please please don’t forget to go to DoddieAid.com to donate. Pick a team and give what you can to help fight MND. @DoddieGump My Name'5 Doddie Foundation

Speechless 🤩 WHAT.A.LINEUP. for Sunday's Zwift ride with Chris Hoy - these legends' medal collections probably weigh more than their bikes 🏅Do you want to join the cycle? Sign up here 👇 zwift.com/events/view/17…

‘Be Amazing!’ by the brilliant ⁦Sir Chris Hoy⁩ is now available from Audible. Happy #worldbookday 📚 #reading #audiobook #kidsbooks #lovereading #olympicchampion #motivation

Calling all Zwifters! Join us again for our monthly Zwift social ride in aid of My Name'5 Doddie Foundation at 9:45am on Sunday! Plenty of well known faces from the world of sport and entertainment to ride alongside and chat to. Sign up here: zwift.com/events/view/19…

CALLING ALL HOY BIKE SUPER FANS! Over on our Insta page we have had an amazing response with so many brilliant stories, pictures & videos of your Hoy Bike stories & adventures. To get involved in our campaign DM HOY Bikes #hoybikes #kidsonbikes #cycling #yourstory #getinvolved

I spy Lisa Williamson's gorgeous puppy with a copy of #FirstDayofMyLife! We're delighted to now have the Spring issue of WRDaboutbooks, which also includes #BeAmazing by Sir Chris Hoy in a lovely round-up of inspirational reads

A big shout out to this determined little boy, motivation for us all 😃 Watch out Sir Chris Hoy 🙌🏻 #nextgeneration #determination #motivation #cycling

Bikes come in all shapes and sizes. Some with racks and baskets, some with suspension and mud guards, and some even come with tassels. None are more memorable than your first bike though. What was yours? HOY Bikes #EnjoyTheRide #MyFirstBike

If your kids have been inspired by the Olympics and you want to help them find their passion and fulfil their potential, then don’t forget there just so happens to be a handy little guide available for them! 😉😂#BeAmazing

Is it just me? Or is anyone else missing having their breakfast with Sir Chris Hoy? Here's a link to all his books - one way to keep a little bit of Sir Chris in your life! uk.bookshop.org/lists/missing-… #cycling

We’ve seen Sir Chris Hoy rise to many challenges in his career – but none quite like this. What do you think of the verdict? Could you do better? Share your efforts using #HoyBikesWrappingChallenge and Chris will pass judgement on his favourite attempts. 🎁 🚲

Wishing everyone a very happy new year!

The smile says it all! 😁

This is brilliant, thank you 🙌🏻

🎉 Our biggest store opening ever! 🎉 Launch day specials: • Extra 10% off all bikes* • Meet Sir Chris Hoy (1pm – 4pm) • Win a Brompton Electric worth £2,899 • Book a FREE Bronze Service (worth £50) T&Cs apply. *Offer running until 9th March 2022 📍bit.ly/36vpzVG📍