Athena Club chooses "Target" to disrupt mass retail Athena Club, a personal care brand, achieved 140% revenue growth and debuted its hair removal products in 1,600 U.S. Target stores and online, marking its first major retail partnership. #digital #retail #brand #commerce

Coca-Cola uses Snapchat's AR for a new vending experience Snapchat's parent company has partnered with Coca-Cola to introduce a prototype AR-enabled vending machine that offers augmented reality experiences and rewards. #experience #future #brand #augmentedreality #retail #cola

Lululemon combines the prevention of counterfeiting with customer loyalty. Lululemon's "Dupe Swap" initiative allows customers to trade counterfeit products for genuine Lululemon items. #quality #brand #building #apparel #retail #commerce #loyaltyprograms

Wakefern Food Corp. introduces interactive sampling kiosks. These latest interactive sampling kiosks are designed to revolutionize customer engagement with products, bringing a new level of convenience and excitement to their shopping journeys. #technology #retail #engagement

Lululemon initiates "dupe swap" program to foster customer loyalty. In an effort to combat counterfeit products and strengthen customer loyalty, participants are asked to bring in their fake merchandise for an exchange of authentic Lululemon products #quality #brand #retail

EVENT] L’Observatoire by Havas Commerce « Havas Commerce, c’est un formidable projet initié au sein du Village Havas qui consiste à réunir dans une maison commune les meilleurs experts #retail : media, créa, retail engeeniering » selon @DavidMingeon, DGA Havas Paris

L’Observatoire by havascommerce | «Depuis mars 2020, Havas Commerce suit les évolutions de consommation & de choix de distribution des Français. Le 4 juillet est un moment de pause pour mieux comprendre les grandes mutations des consommateurs» selon Vincent Mayet DG Havas Paris

L’Observatoire by havascommerce | « De la marque à l’enseigne, Drive to Web/to Store, performance plurielle, automatisation des processus, approche LifeCycle… Autant de défis auxquels nous apportons des clés & des leviers ! » selon Capucine Pierard Vice-présidente Havas Media Network FR

💡[EVENT] Ce matin, Thierry Fontaine-Kessar, Directeur Général de Institut CSA animait une table ronde "Piloter son ROI et maitriser ses investissements marketing" lors de L’Observatoire by Havas Commerce

L’Observatoire by Havas Commerce | « La notion ROE nous a aidé à faire le choix stratégique pour les investissements qui auront des impacts business à moyen et long terme » selon RUO YANG FUMERY -CAMPUS- Performance leader Decathlon

Kale shines bright in the creator space by turning everyday shoppers into brand ambassadors. Kale, a rewards platform for digitally-native brands, is leveraging user-generated content (UGC) and social media to drive in-store sales. #marketing #socialmedia #content #brand

Strands brings haircare personalization to Walmart Strands, a haircare customization concept, revolutionizes the retail industry by using data to eliminate guesswork & help consumers buy the right products for their hair #haircare #customisation #data #walmart #retail

SHEIN adds Appliances, Smart Home Products and Skechers to its portfolio of products The company now sells appliances, smart home products, and even Sketchers as part of its efforts to meet growing consumer demand and improve order fulfillment. #retail #fashion #fastfashion

Shein intensifies its pop-up strategy to boost brand exposure and expand its customer base. The pop-ups feature various sub-brands, including Shein Men, Shein Curve, Glowmode, and Luvlette, each reflecting the brand's aesthetic with modern and artsy designs. #Retail #popupmall

BuzzFeed boosts short-form video output by teaming up with external content creators, ensuring profitability without fixed operational costs. Leveraging contracted creators offers flexibility in challenging times, avoiding layoffs. #ContentCreator #retail #profitable #Marketing

Carrefour expands its food retail through acquisition Carrefour strengthens its French food retail market position by agreeing with Louis Delhaize. The acquisition includes 60 hypermarkets and 115 supermarkets, with a total revenue of €5.2 billion in 2022 #foodretail #retail

Albertsons Companies thinks of leveraging Private Labels to build loyalty and differentiate from competitors The company consolidates sub-brands into larger brands and emphasizes private label offerings due to rising national brand prices amidst inflation. #privatelabel #loyalty

Forever 21 enhances personalised fashion by unifying customer data. The fast-fashion retailer has selected Amperity's AI-based Customer Data Platform (CDP) to consolidate its omnichannel shopper data. #fashion #data #personalization #retail #customerexperience

Louis Vuitton’s « VIA » treasure trunks make debut embracing physical & digital space Louis Vuitton debuts "Via" NFT collection, featuring €39,000 "Treasure Trunks." Owners gain exclusive Web3 experiences, products, and community. #nft #luxury #retail #web3marketing #commerce

Shopify integrates with Amazon Prime to provide seamless shopping experience. Shopify merchants can now offer Amazon Prime benefits to their customers, such as free shipping and returns. #shopify #amazon #ecommerce #retail #primemembers