Two different launches, same boring message: “All your X. One Y.” Yes, people like consolidating tools/infra but that’s always a nice-to-have, never the core desire. I’ve used ngrok so I know how magical it feels to use. None of it comes through here.

If I was hiring for a senior devrel (manager) in Europe I'd be all over this guy. He sees trends in the community and takes bold initiatives. Yet he's stuck at a co that doesn't trust him, undercuts his decisions, and embarrasses him in public by coercing him to post this

Remember MCP? All the startups who tied their identity to MCP (gateways, registries, guardrails…) must now reposition themselves or fall into obscurity. If you want to jump into a trend (psst ), call it a trending use case for your product. Don’t pin positioning on it.

Slop debt is the new tech debt.

Related: Buyers don't care if your company coined a category or was "the original" of anything. Save the lore for future X posts or dinner banter.

Founders on the fence about changing co name: note this weeks-old project with 100k stars switching names twice in one week. If you worry about confusing people: 1) Fewer people know or think of you than you think - sorry 2) It’ll be harder later 3) Your next year’s customers

Ask Claude to de-slop your site: “Find telltale AI writing like ‘not X, but Y’, marketing drivel, try-hard attempts at sounding profound, or text that can be removed without losing any meaningful value. Remove or replace it with clear, natural language fitting for our audience.”

My most popular posts on HN. Stay tuned for my next post on (you guessed it) simplifying how you talk about your product.

This is the result of tactics without taste. Hire people who are scrappy, yes, but also with good taste and judgement in their interactions with both LLMs and humans.

Stop your work. Wait until Sonnet 5 launches and do it 10x better on Friday.

Messaging that *tries* to sound profound usually isn’t clear nor profound. Unfortunately, Claude often tries to sound profound. As do many marketers. Add this to your prompts/skills: “Make the messaging clear, simple, and direct. Don’t try to sound profound or clever.”

Similarly, to have a sense of AI adoption & mindshare in middle America, work remotely from any 3rd-tier city or non-SV suburb. On screen: lobster AGI, sonnet rumors, Claude working in background In earshot: I tried AI once, it’s meh. Anyway, Bad Bunny at halftime!!

This isn’t how launch comms work. Anthropic sets embargo on announcements until release @ DD/MM HH:MM. Partners prepare and sit tight. If release time shifts, so must announcements. If a partner goes rogue and posts teasers during embargo, that’s on them.

“Wrapper” companies may be safe for now but “workaround” companies like Conductor are destined to fail - victims of their own success. The ecosystem of workaround products is just a distributed & involuntary feature request board for Anthropic/OpenAI.

Help users: 1. See the magic 2. Wield the magic 3. Show off the magic to others The sit back and watch the flywheel fly.

There's one word that instantly gives your AI product boomer vibes. Can you spot it?

Oh really Milvus Zilliz? Lore behind "vector database" incoming on the blog...

There’s such a thing as elevating your message *too* much. Instead of saying the money is to hire 40 world-class researchers, Macron says it’s for the country to advance research. Hilarity and embarrassment ensues. Mention the grand vision but keep it grounded.

Two legal-AI companies, two approaches to messaging. Which one wins?