𝗜𝗳 𝘆𝗼𝘂 𝗿𝘂𝗻 𝗮𝗻 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘀𝘁𝗼𝗿𝗲 𝗮𝗻𝗱 𝗼𝗻𝗹𝘆 𝘁𝗿𝗮𝗰𝗸 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗺𝗲𝘁𝗿𝗶𝗰𝘀, 𝘆𝗼𝘂’𝗿𝗲 𝗳𝗹𝘆𝗶𝗻𝗴 𝗵𝗮𝗹𝗳 𝗯𝗹𝗶𝗻𝗱. Your competitors are telling you what to do next: what to fix, what to double-down on, and where the easy wins are.

Have enjoyed using Gemini recently but this just keeps happening...

Cathedral in Florence #art #drawings #penandink #illustration

𝗠𝗼𝘀𝘁 𝗲𝗖𝗼𝗺 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝗸𝗶𝗻𝗴 𝗯𝗶𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 𝗰𝗮𝗹𝗹𝘀 𝗼𝗳𝗳 𝗼𝗻𝗲 𝗯𝗹𝗲𝗻𝗱𝗲𝗱 𝗥𝗢𝗔𝗦 𝗻𝘂𝗺𝗯𝗲𝗿. If you’re selling across loads of categories and brands, that single ROAS is basically noise. In our latest post, we break down why

Running a big catalogue? Crawl budget can quietly hold you back. Here’s how to help Google spend its time on the right pages: > Noindex or block thin pages that don’t need to rank: tag pages, filter combinations, internal search results. > Consolidate near-duplicate pages

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If you’re guessing where to focus SEO on your eCommerce store, stop. Search Console already has the roadmap: > Pull a report of queries where you rank positions 5–15 and filter for pages that already convert. > Improve those Product and Category pages: stronger titles, meta

Google: turns half the SERP into AI Overviews Also Google: “We still love the open web.” Publishers: “Can we at least buy our traffic back at this point?”

Your images sell the product, but they can also pull in search traffic. Quick image SEO playbook: > Rename files before upload with descriptive names: womens-black-high-waist-leggings.jpg instead of IMG_4839.jpg. > Write alt text that describes the image for humans first, and

Google: “Spam updates target manipulative tactics like keyword stuffing and doorway pages.” Me staring at my 2010 blog post titled “Best Best Best Best Shoes UK”: 😬

🚨 𝗛𝗶𝗿𝗶𝗻𝗴 𝗮𝗻 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝗴𝗲𝗻𝗰𝘆? 𝗥𝗲𝗮𝗱 𝗧𝗵𝗶𝘀 𝗙𝗶𝗿𝘀𝘁. Before you commit to an SEO or PPC partner, make sure you're asking questions that actually reveal capability — not just listening to pitch decks. We've put together a guide that

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Good. People’s lives are at stake. I’m glad the people trusted with my life when going on holiday earn good money.