Writing really good emails that convert: Step 9️⃣/🔟 Test Your Emails Subject line AB testing is a good start, but it doesn't end there. For high-converting sales emails, newsletters, or onboarding emails, you need more comprehensive testing.

Writing emails that convert: Step 🔟/🔟 STOP hiding your unsubscribe button! Don't hide the unsubscribe button! It's a lose-lose situation: uninterested subscribers won't convert & their presence lowers open, click-through rates and ups complaints. Just let them go...

Customer Retention ❤️ Here’s what we all know (and have been told countless times): It can be almost 7 times more cost effective to retain an existing customer than acquire a new one. source➡bit.ly/3CcL9Li

Customer Retention PSA: 🔈 Customer retention ISN’T just about email marketing. It’s about understanding your customer’s needs and desired outcomes and using that knowledge to optimize EVERYTHING: the product itself, your emails, your onboarding process, CS, sales and more.

Let’s talk about customer habits. Nir Eyal's 4 step Model explained: 🧵 “In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what compels users to click but also what makes them tick.”

Habit forming products in Ecommerce = customer retention = growth Smile.io has great data on the value of building habit forming products, the takeaway: Customers who have repeated purchases in the past are even more likely to repeat purchases in the future.

Since we’re talking #retention, I cannot recommend Valentin Radu's book enough!

Have you got a customer retention strategy in place? If your sales funnel ends with a customer conversion, you are missing out on sales.

The 3 pillars of an effective customer retention strategy 🧵 1️⃣:Make it about the customer Your customers aren’t defined by their demographic features. Their emotions are key. Emotions determine whether your prospect believes you can solve their problem.

3 Quick tips to build trust with your customers: 🧵 ✅Recognize them, and show that you do. Whether it’s via a cookie or the fact they signed up, when they re-enter your site they want to quickly pick up where they left off.

4 Quick tips to engage your customers 🧵 ✅Gamification & in-app personalization From girl scouts trying to earn their next badge to grown men and women working hard to lose weight and gain points for it.

Are you using email marketing as a customer retention strategy? (plus 3 quick tips to increase newsletter signups with pop ups)🧵

Are you using your thank you page as part of your customer retention strategy? (2 great examples of brands getting it right - and an example of what not to do) 🧵

6 Ways (and examples) to increase customer retention using thank you pages 🧵 1️⃣Validate High-value leads Identify high-value leads by asking them questions after they have signed up.

Do you understand how YOUR prospects make decisions? Most brands think like the image below: Join me live on July 12th to uncover the REAL way your prospects make buying decisions and learn how this impacts your conversions. Register here ➡bit.ly/3XtRR9i

Trying to increase conversions? Highlighting your price or features isn't going to get you the results you really need. So what will?

Noise — is everywhere. It’s there in your everyday, non-work life… And it’s definitely there in marketing, where we’re all constantly bombarded with NEW, BETTER, BEST guides, posts and “hacks” to do our jobs and increase conversions.

Add this to your cal 🗓️ On July 12th I’m live teaching a brand new workshop. Here’s what you’ll learn: An exact step-by-step method for increasing your conversions with emotional marketing (no fluff, no generics 🙄- actual steps you can start leveraging immediately).

Trying to increase conversions? On July 12th I’ll show you live exactly where to start and the step-by-step process we use at Getuplift to drive more conversions for our clients. Save your spot here: bit.ly/3XtRR9i

What if you could speed date your customers? Asking the right questions could transform how you sell to them (and your relationship). You could: ✅ Understand WHY they are looking for a solution ✅ Use their words to describe their problems.