🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Partnerships should be mutually beneficial. Before pitching, ask yourself, “If I were them, why would I say yes?” If there’s no clear value for them, rethink your approach. marketingforgeeks.com/p/partnership-…

Treford (treford) has trained over 20k no-code professionals. But their growth isn’t product-led, marketing-led, or even sales-led. 44% of their user base last year came from this one channel 👇🏽

MTN’s “you dey vex. we know” release lacked empathy and leaned too much on humour as a crutch. Instead, they should have been explanatory and empathetic. Read the latest issue of Marketing For Geeks here: marketingforgeeks.com/p/mtn-15gb-pr-…

MTN’s “you dey vex. we know” release lacked empathy and leaned too much on humour as a crutch. Instead, they should have been explanatory and empathetic. by Lade Falobi, Thinking About Her Fiancée / via Marketing For Geeks marketingforgeeks.com/p/mtn-15gb-pr-…

MTN’s “you dey vex. we know” release lacked empathy and leaned too much on humour as a crutch. Instead, they should have been explanatory and empathetic. by Lade Falobi, Thinking About Her Fiancée / via Marketing For Geeks marketingforgeeks.com/p/mtn-15gb-pr-…

My mentor has released another banger. I was hooked from the beginning to the end. Again, if you’re a marketing professional in Nigeria and you don’t read Marketing For Geeks, what exactly do you read?

MTN’s “you dey vex. we know” release lacked empathy and leaned too much on humour as a crutch. Instead, they should have been explanatory and empathetic. by Lade Falobi, Thinking About Her Fiancée / via Marketing For Geeks marketingforgeeks.com/p/mtn-15gb-pr-…

MTN’s “you dey vex. we know” release lacked empathy and leaned too much on humour as a crutch. Instead, they should have been explanatory and empathetic. by Lade Falobi, Thinking About Her Fiancée / via Marketing For Geeks marketingforgeeks.com/p/mtn-15gb-pr-…

This is an amazing article, Lade Lade Falobi, Thinking About Her Fiancée I particularly love the narrative analysis and not just “stuffing” readers with multiple “quotes” from the conversation you had with Feranmi. More importantly, it is very insightful. Very. Thank you 👏 open.substack.com/pub/marketingf…

One of the lessons from reading the case study of Cenoa that Lade Falobi, Thinking About Her Fiancée shared via her newsletter (Marketingforgeeks) yesterday was to see the time it takes to make some huge results from what Black Jaguar mentioned Good marketing takes time (even when you want to execute fast)

In January, Cenoa ran a controversial ad directly comparing its rates to a competitor, Chipper. The ad had mixed reactions, but it led to a 2.5x increase in app installs and 10x reduction in customer acquisition cost. Here's the story of Cenoa's competitive strategy🧵

How a simple positioning shift drove Cenoa's viral comparison strategy (and led to 10x reduction in CAC & 2.5x increase in app installs) by Lade Falobi, Thinking About Her Fiancée / via Marketing For Geeks marketingforgeeks.com/p/cenoa-growth… Black Jaguar thanks always.

Going viral is an opportunity you find on a path of consistency. It is hardly a random occurrence as many would like to think. I sat with Lade Falobi, Thinking About Her Fiancée to discuss the viral Cenoa campaign and how it was a result of months of work. marketingforgeeks.com/p/cenoa-growth…

ngl, this is super insightful and there’s a key learning here to transform businesses.

I discovered marketing for geeks by Lade Falobi, Thinking About Her Fiancée today. I've read the article about Heyfood and Cenoa and I'm definitely going to be a regular because of my interest in case studies. And you guessed right. Followed on LinkedIn.😊 Better late than never right?

While USP might seem cliche... it still works if you know how to use it. How a simple positioning shift drove Cenoa's viral comparison strategy (and led to 10x reduction in CAC & 2.5x increase in app installs) by Lade Falobi, Thinking About Her Fiancée / via Marketing For Geeks marketingforgeeks.com/p/cenoa-growth…

Easter can be a dicey holiday for brand marketing, because it's a religious holiday and there's some risk of backlash. But some brands do a good job of maintaining creativity and appropriateness. Here's a thread of Easter ads from Nigerian brands today (with my ratings) 🧵

Guysss Lade Falobi, Thinking About Her Fiancée just cooked again with Marketing For Geeks