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Sound familar? You’re spending more on marketing and expecting more growth. Meanwhile, your sales cycle is dragging. Stop funding inefficiency. Fix your damn pipeline.

I will be speaking at the Kelley School of Business @ IU in the spring. Excited to give back. Let’s get it. 🫡

Name one sales channel that outperforms Linkedin and Twitter. I’ll start…

25th ID. My only surprise is that it wasn’t the 10th mountain.

Cyber Security folks - who should I be following?

Hardware > SaaS It's the best of both worlds. You're in a constantly evolving industry but all the people are nerdy, engineer types - and you can spend all day talking to them about the Junger Dryas impact period and everyone thinks it's really cool.

If your CAC is out of control, the real issue isn’t how much you’re spending - it’s how slow your sales cycle is. That’s where the missed opportunities are.

Taking a gummy before you go on a long run sounds like a great idea. Until you are 5 miles into your run and you slowly start to forget while you were running in the first place

How many miles should I run in the AM?

Marketing KPIs are great until you realize they don’t pay the bills. Revenue does. Want more revenue? Fix the pipeline that converts those leads into cash.

I can still smell those powdered eggs.

Here’s a harsh truth: Your slow sales process is robbing you of revenue every single day. Stop hoping more leads will fix it - because they won’t.

Micromanagement fails because no one person can control multiple people executing a vast number of actions in a dynamic environment. It also inhibits the growth of employees: people who become accustomed being told what to do, they begin to await direction. Initiative fades and

Ego will get you through the door. Execution will get you down the hallway. Results get you into the office.

Sounds like he's describing your typical SaaS marketing team.

Above our house tonight. Can’t believe the iphone picked up spiral formations on a couple closer galaxies. Zero light pollution out here.

Marketing and sales misalignment isn’t a minor issue -it’s a major reason your revenue is stuck. Only one way to fix it - slow things down and get everyone on the same page.

Good frickin’ morning.

The fastest way to increase marketing ROI? Shorten your sales cycle. Every additional day is a missed opportunity - and ultimately impacts your ability to turn investments into deals quickly.