Still in search of someone experiencing this...

Happy 4th of July! 🇺🇸

Anyone have REAL results or observations from Google Ads AI Max they have to share? It's not enabled on all campaigns / accounts for me yet, but I'm still discovering what is good about it...

Me rethinking my kind behavior to AI... via Ahrefs

Doing the same thing that's always been done is the best way to fade into the background.

PPC Hot Take: AI Max is just diluting the real targeting of search ads. It's adding more bells and whistles for something that worked just fine.

Stop putting ads on your promo videos on YouTube. Stop putting ads on your promo videos on YouTube. Stop putting ads on your promo videos on YouTube. Stop putting ads on your promo videos on YouTube. Stop putting ads on your promo videos on YouTube.

ISO "content strategist" to help with personal branding. 📬 DMs open

Another sunny day at the scrap yard. We’re digging new bollards, planning new signage for customers, and booked a new painted sidewalk exclusively for customers. Always improving.

A smaller daily budget that never gets shut off will always do better than a bulky one-time-only budget in Google Ads. Don't throw your entire budget at a campaign and then shut it off. Created in ChatGPT

Do yourself a favor and add the "phases of the moon" calendar to your work calendar. It will make "happenings" at work make more sense. You're welcome. 🌕🌖🌗🌘🌑🌒🌓🌔🌕

What do you think about this early-day ad my Dad created for his scrap business? est 1994

Has anyone considered that maybe Amazon pulled out of Google Ads to position themselves in a place in which they can strike an exclusive deal with Google for shopping ads?

So important to know the difference. Facebook = TOFU Google = BOFU

Most think Google Ads = bidding war. But in 2025, Google rewards: Relevance Conversion data Strong creatives The highest bidder doesn’t always win. The smartest one does.