Our very own founder Sam Schoonover spoke last week at SEG3 on the 'Merging Physical and Digital Experiences' panel. Missed it? Here's his key insights: • Storytelling with short form video is a great way to tie together multi-platform digital experiences • Make your

This year we're continuing our work at Coachella expanding the festival online, onchain, and across new mediums and formats. We're producing partnerships and programs with Epic Games, Fortnite, Meta, Avalanche, OpenSea, Nike, and Coca Cola. Stay tuned!

We're launching a new partnership between Coachella and Epic Games Store this year🎡🎮 First up is turning the Sahara stage into a musical minigame in FortniteGame featuring 𝖦𝗋𝗂𝗆𝖾𝗌 ⏳. Built in UEFN 🧚‍♀️ Then Coachella is taking over the Jam Stage and Main stage inside Fortnite Festival

Our Coachella Innovation / Forward team is over 20 strong at the festie this year 🦾🎡 These are some of the most impressive people ever pioneering the future of music festivals 🫡

Over 40,000 quests completed weekend 1! Play along to win: quests.coachella.com

We produced a virtual activation for Coca-Cola inside Coachella's Sahara Island in FortniteGame It features a remix room where players can make tunes using Fortnite's latest UEFN music creation tool, Patchwork 🎼🎶

To close out the FortniteGame partnership, Coachella did a full takeover of Fortnite Festival so fans could feel what it's like to play Coachella's virtual stages 🎸 We also revamped Sahara Island with a new minigame and music by DJ SNAKE... our first attempt at experimenting with

In our 3rd year of producing a partnership between Coachella and Meta, we continued expanding the festival with a series of interconnected mobile AR campaigns. Over the past three years, our team has built more than 30 AR experiences for Coachella. If you add up all the time

We worked with Nike to use mobile AR on Instagram and Snap Inc. to launch a Coachella-exclusive Air Max colorway 🤳 Fans were able to scan a QR code next to Spectra to launch an AR experience. Random users were presented with an encrypted barcode that enabled them to visit the

We worked with Epic Games Store and Unreal Engine to bring live broadcast AR back to the Coachella x YouTube livestream this year for Anyma, Grimes, and DJ Snake's performances. Check out this clip from Anyma's show where we brought one of his avatars to life in the Sahara tent!

That’s a wrap for Coachella 2024 and we have some thank yous! First off, thanks to the Coachella team and all of their partners for innovating with us: FortniteGame Epic Games Store YouTube Meta Avalanche🔺 OpenSea Nike Coca-Cola And most importantly, thanks to the team. None of

Thrilled to announce our new new Chief Growth Officer, Caroline Murphy! For the past two decades Caroline has been empowering agencies, brands and businesses to achieve excellence through innovation, technology and people-centric strategies. Check out our new website and see

We are at C2 in beautiful Montreal this week learning about how we can help clients do more purpose based work that solves problems, entertains, and makes the world a little brighter! If you are around and want to hang, shoot us a DM to talk about: - CX innovation -

We're headed to Collision Conf to see if we can tech with the best of them. If you will be there, make sure to reach out to say hi and catch the following talks: The social imperative of responsible AI We are all responsible for asking designers, coders, and those shaping the

We are looking for someone ready to join a leadership team of fun, weird, and passionate people who love emerging technology and entertainment! Building is only fun when the wins are shared! Let's build things together! Check out the role here: lnkd.in/giC2pkwn

Geospatial AR opens up a whole new experience layer of the world around us. One that is supercharged when you add in the distribution of a platform like Google Maps. In December we launched the first AR music discovery experience directly inside Google Maps. Working with